Invoca Reviews in May 2025: User Ratings, Pros & Cons

Needs A Simpler Solution that's Affordable

What do you like best? I can easily tell how many calls each of our website tracking sources generated based on UTM parameters in my web traffic. The support rep was very helpful. She contacted us frequently, visited our location, and provided material that was helpful. I always thought that Invoca was a luxury service but the pricetag was definitely a luxury pricetag. I like the user interface and how I could find specific calls I wanted to review or see performance by specific efforts ...

Helps bridge the attribution gap and improve campaign effectiveness

What do you like best? We use Invoca call tracking within our email marketing campaigns. There is a direct integration with Salesforce Marketing Cloud, which makes set-up quick and easy. It also helps us optimize our campaign effectiveness by providing insight into the recipients utilizing the click to call option. What do you dislike? No dislikes that I can think of. Overall the platform is intuitive to use and easy to set up new campaigns. What problems are you solving with the ...

Excellent Marketing Tech to track offline calls for your digital marketing.

What do you like best? Each client has slightly different needs, Invoca is flexible enough to make changes that fit the needs of your project. After using this for 3+ years, we never saw a gap in the data that would indicate that Invoca couldn't keep up with the volume. What do you dislike? Some clients don't go 'all in' and only use the tool as a layer in the process. You should have the confidence to fully integrate the product so that you get the data as integrated as possible. ...

Class leading platform for when you are ready to get serious with call tracking.

What do you like best? Clean interface. Auto-scaling numbers to meet call demand without the manual allocation is huge. Super clean API documentation made it easy for our dev team to connect to our custom e-com store. On-boarding team was had the upfront knowledge to get the job done right the 1st time under the time alloted. What do you dislike? Would have loved to see a month to price point to validate the value of call tracking at first, however they have a decent starting annual ...

Great platform for effectively tracking call results

What do you like best? They provide a seamless integration platform and produce great visualizations based on results. What do you dislike? Some limitations in customizations, though nothing that has completely deterred us. What problems are you solving with the product? What benefits have you realized? We're able to effectively gauge our penetration into the various markets we are in.

Secure Call Recordings

What do you like best? Auto-redaction capability makes it easy to listen to a call right after it occurs and remain PCI compliant. What do you dislike? Sometimes it redacts non-sensitive information, such as the caller's email, zip code, or CPT code Recommendations to others considering the product: Great solution for recording calls with redaction What problems are you solving with the product? What benefits have you realized? We are solving the problem of auto-redacting ...

Great Call Tracking, Amazing Service

What do you like best? My account team is amazing. They have been incredibly responsive and are willing to work with me to adapt Invoca to my needs. What do you dislike? There is a bit of a learning curve. Using software that can do so much means that it takes time to figure out if it is being done correctly. Recommendations to others considering the product: Work with their customer support to make sure you are getting all that Invoca has to offer. What problems are you ...

Invoca - A useful tool for some

What do you like best? I enjoy the ease of pulling recorded calls and how well the system integrates with other operating systems, such as Salesforce. What do you dislike? I dislike when trying to listen to a recorded call and you don't have Invoca already open, it requires you to hit the "listen" button twice before the call will actually play. Recommendations to others considering the product: N/A What problems are you solving with the product? What benefits have you ...

Game Changing Technology

What do you like best? The ease of implementation made getting up and running a breeze. From there, integrating partners such as Adobe and Adwords were equally as easy. We've been able to increase our marketing efficiency with the data and insights that Invoca provides. What do you dislike? There isn't really anything that I dislike about Invoca. The culture and team is amazing which flows into the product and service they offer. Recommendations to others considering the product: ...

Call Tracking FTW

What do you like best? Invoca gives us the ability to assign call-by-call attribution to our marketing clicks and spend. What's more, we use the signal functionality to post call metrics into our A/B testing platform, allowing us to fully understand the impact of our test results. What do you dislike? I look forward to the day they update the reporting interface, but the core functionality and overall usability is sufficient. What problems are you solving with the product? What ...