Instapage Reviews in May 2025: User Ratings, Pros & Cons

Powerful landing page/testing platform ... at a price

What do you like best? After trying out several landing page builders, Instapage continues to stand in a class of its own from ease of use in building pages, analytics and testing. It's generally lag-free and is intuitive enough for beginners and non-technical folks to ramp up quickly, while offering customization for those who want it. I particularly like the rapid A/B testing available that makes it so easy to do quick, simple marketing tests and requires very little back and forth ...

Great Landingpage and A/B Testing Tool

What do you like best? Instapage is a great tool to quickly create landingpages. I have been working with it for the past 3 years and changed on how I approach testing new product ideas. The editor is easy to understand for beginners, but powerful enough to create landingpages that really stand out. I also like the integration with zapier that opens up great possibilities for automating how you deal with new leads. Further, thanks to the tagmanager support it is really easy to set ...

Don't do it, use something else.

After more than a year of usage, Instapage increased its pricing and charged the new rate (which was a more than 100% increase).They will say: we sent an email about it. Yes, they did, but this info was hidden near the bottom in a lengthy newsletter, that nobody actually reads.How would you feel if I charged your card a multiple of agreed upon?Then they don't give refunds to those that won't have any of it, hiding behind their nonsense 24h refund policy. Like we monitor our charges 24/7? ...

Instapage Really Helped Our Answering Service Marketing

What do you like best? The fact that you can create and edit pages on your site without needing help from a developer, or especially when you can't edit much on your website due to a poorly designed site this has been a lifesaver for us. What do you dislike? It is a bit complicated to get set up and running but that has been our only dislike. They have a fine support team that helps. What problems are you solving with the product? What benefits have you realized? Building ...

A great landing page software for marketers

What do you like best? I've tried a lot of landing page software since I spend a lot in online paid acquisition and I'm always experimenting with new landing pages and different software products that are available on the market. The things that I look for is ease of creating great looking landing pages, ready made templates that convert, split testing, and speed (otherwise bounce rate will be too high) Of the ones I've tried, I think that Instapage is definitely one of the ...

Excellent Platform

What do you like best? I love how easy it is to use Instapage to make quick landing page websites for my clients. What do you dislike? I don't like there isn't an ability to transfer templates. Recommendations to others considering the product: Go for it! What problems are you solving with the product? What benefits have you realized? Ability for the clients to make updates quickly for themselves.

Great platform for landing pages

What do you like best? Instapage has become our go-to for our advertising campaigns over the last few months. The features that come with Instapage, such as the ability to easily A/B test, enable us to keep improving their conversion rate over time too. The page builder is simple to use, and the integrations which allow us to connect conversions and more to other platforms are really useful. We find the WordPress plugin really useful to be able to easily publish the pages - the majority ...

Avoid IT bottlenecks to get campaigns live quickly

What do you like best? The drag and drop interface allows landing pages for campaigns to built quickly and with limited technical knowledge. I'd found that developing pages manually for campaigns was slow, and changing elements without a CMS meant that we could not launch anything in a timely manner. Instapage fixes that, and throws in a/b and some testing to ensure you can impoverish conversion of any new activity. What do you dislike? We tend to use tracking in Google analytics, ...

Best Landing Page Platform!

I've tried almost every landing page builder on the market (Unbounce, Leadpages, Pagewiz, Kickoff Labs, etc.) and I can say with confidence Instapage is the most accessible, most straightforward, most intuitive landing page platform by far. I was able to build my first page in under 10 minutes using one of their pre-built industry and use case-specific layouts. Even better, the simplicity of the tool is not compromised by a lack of features. They have everything I was looking for: powerful ...

A must for agencies and in-house marketing teams

What do you like best? Support For Marketing Campaigns: Instapage enables our business to launch marketing campaigns for clients within hours, without having to rely on development time or tricky API integrations. The A/B testing feature allows us discover which pages work and optimise for best results. Support For Lead Generation: Instapage is great for adding quick and easy lead generation pages to any website without needing a developer. What do you dislike? Instapage ...