Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Outstanding for tracking website user behavior

What do you like best? The simplicity, period. This platform is extremely easy to implement so you can start analyzing how users are interacting with you website. What do you dislike? My only complaint is that I sometimes get lost in the filtering options and cannot reveal old website recording in order to clear them out to make room for new ones. What business problems are you solving with the product? What benefits have you realized? We initially started using HotJar to see which ...

Hotjar is a great heatmap tool

What do you like best? Hotjar tracks both clicks and scroll tracking, and shows videos of the entire process and path that a user takes on your webpage. What do you dislike? There's not much to dislike about Hotjar. Recommendations to others considering the product Hotjar differs from the competition, as they include videos of the customer path. What business problems are you solving with the product? What benefits have you realized? We are able to see where traffic goes, what ...

Insights on your product usage

What do you like best? The session recording ability and the different playback features. Session recording is a great way to watch users interact with your product or site. The playback features that HotJar offers lets you see where interactions are made with your product. The features to skip or speed-up the viewing are also very nice. What do you dislike? When working with pages that have embedded tabs, the heatmap functionality is not usable. Depending on your layout, you can ...

Hotjar is a very good product for a very low price

What do you like best? The price is one of the best in the market, probably no one can give so many features in one product only. Session recording feature works very well and with the cost of the platform is the best to see the performance and behavior of the clients in the website. What do you dislike? We dislike the support and the heatmaps features, is a weak feature working with screen shots of the pages we select. The support, because we have a very cheap account, is not the ...

Good features for a fair price, but recordings need improvement

What do you like best? Easy to set up, easy to use. We use recordings, heatmaps and some polls. We do not use all of the features it offers. Hotjar is a lot less expensive than other similar tools we've explored. The ability to search the recordings and find ones that fit certain criteria (like operating system, device, etc. is very handy. What do you dislike? The recordings for single page applications are terrible. We also have seen pretty bad recordings on mobile. It can be very ...

Hotjar gives us amazing insights on how users actually use our site

What do you like best? Gathering data from the user recordings is incredible. We can very quickly see any place users get sticky, when do they go to the FAQs, and what info are they looking for. This is so valuable as it lets us provide info to users at the exact places they are looking for it. What do you dislike? If there was a tool to run some pre analysis on the recordings to help point us to sticking points it would help make using the tool more efficient. What business ...

Hot Jar simple, and effective!

What do you like best? Visitor recording, the funnels and of course the heat-maps, forms, also surveys What do you dislike? I don't really dislike anything, it compliment the analytics solution and helps see the complete pictures, some other solutions have different features which I would like to see in hot jar to make it a more complete solution. What business problems are you solving with the product? What benefits have you realized? User Journey/ UX and UI optimization , ...

A magic wand for SMB marketers

What do you like best? Great UI Funnel analytics are powerful (might need a bit of code customization to work -- check this early Heatmaps Surveys look great and are easy to set up Online poll tool is a great way to get quick user feedback on a page. User session recordings show The price is awesome for this toolset Customer service has been very responsive to our needs. What do you dislike? Want to be able to embed surveys rather than just provide an external link ...

Awesome tools for website analytics

What do you like best? For me, Hotjar is a great additional tool to Google Analytics. Most of all I like its Heatmaps - it's the main reason I started using Hotjar in the first place. It's been giving us valuable insights into what pages people most click on. This actually helped us "save" a page that was thought to be redundant: It also helps us build pages more effectively based on scroll range: We check how far people scroll down the page and based on that, we've moved elements around ...

Really useful product

What do you like best? Easy to use and full of insights, especially if you're developing a new product. It really helps with decision making through the whole process of creating and marketing a new product. What do you dislike? Sometimes, at least regarding our app, it doesn't show the text in some fields as it is being shown to the user (ex: emails that are already saved in the computer. Recommendations to others considering the product Try it!: What business problems are you ...