Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Useful for heatmapping and polls for usability.

What do you like best? Clients respond and enjoy seeing heatmapping data. Polls have been effective at ironing out UX issues with sites. What do you dislike? Many of our sites hit the visit threshhold for heatmaps very quickly. Recommendations to others considering the product If you are looking for a simple UX/conversion funnel research tool this has a great suite of features. What business problems are you solving with the product? What benefits have you realized? Clients ...

Great product for seeing what your costumers do on your website and getting feedback from them

What do you like best? I love the heatmap, the recordings and the forms. What do you dislike? I would like more detailed heatmaps, so i can see every time a person hits a button, and not a link. Recommendations to others considering the product I would really recomend Hotjar for everyone who wants to make their site better, and for those who want a costumers opinion What business problems are you solving with the product? What benefits have you realized? We solved usability ...

Hotjar, and ideal tool to understand your customers

What do you like best? Hotjar is capable of collecting incredible information. You can view how your users interact with your website, app and from which device. In this way you are able to identify their pain points with your product, and help your customer support a lot. You can run interviews through polls or surveys and monitoring the funnels you like and the problem with forms. What do you dislike? There are some problems when you try to record events and tracing forms ...

Hotjar is a nessesity when it comes to understanding your users behavior

What do you like best? -Recording data tracking thought the heat maps and movement maps allows us to better understand whether or not our hypothesis are proven true. The fact that they also allow you to break it down into individual devices helps in making the comparison across devices so much easier - a tool other software will lack. -User sessions allow us to better understand on a individual level what visitors are doing on each page. Targeting specific events that occurred is also ...

Track User Visits & Replay Visually

What do you like best? The best part of Hotjar is that it isn't only a tool that captures and allows you to replay your customer's visit, but it also offers you with Polls and Surveys which really adds additional value that you can incorporate on your site. What do you dislike? I strongly dislike that you have to constantly login and refresh the visitor recordings otherwise you will stop recording at whatever recording package you chose. If you chose 2K recordings then you will have to ...

Powerful Insights

What do you like best? Hotjar entails four main abilities to get amazing insights on how visitors are using your site. Click heat maps show where people are clicking, so you know where to put your links and which calls to action (CTAs are performing (or not. Scroll maps show you how far down a page users are getting, so you know if you need to move that CTA or special offer higher on the page to get more views. User recordings show you anonymous recordings of user visits so you can see ...

Cool technology

What do you like best? I love the ability to see how users interact with our site through heat maps and recording. What do you dislike? A recent feature I would like to be available is to apply ip address to certain heatmaps. The current solution is ok, but it applies to filtering to all of our accounts, not just one. Recommendations to others considering the product It's a great product and I am only using portion of its capabilities. I know there is so much more you can do with ...

Great heatmapping tool that also provides additional insights

What do you like best? Hotjar is very simple to use. Once the script is placed on the site, setting up a heatmap recording is easy. Hotjar also records user sessions so you can watch a recording based on different filters (Visited Page, Landing Page, Exit Page, # of pages viewed, visit duration, and several more What do you dislike? For heatmap recordings, it would be nice to set one up that only records mobile, desktop, or tablet. The ability to record a specific device would help a ...

Amazing insights for a low price.

What do you like best? My previous organization used Hotjar for multiple insights on websites across multiple brands. One of the things that is a huge draw for this tool is the ability to do user recordings and file them- makes for great insights on what people are doing on your website throughout their session and why they really left! For example, we were able to see that someone was searching for a product in a specific way so that they gave up and left the site when they couldn't find ...

An absolute must have

What do you like best? This is an absolutely amazing tool to help you gain all sorts of insights about your users. It integrates easily with Google tag manager as well, and the two can be paired together to help you find the answers to pretty much any question you mat have about how people use your site and what they are thinking at any given time. The free version of the account is robust enough to get you started with polls, surveys, heatmaps, and recordings, and it is fairly cheap as ...