Hotjar Reviews in July 2025: User Ratings, Pros & Cons

New "Incoming" Feature Enhances Value Significantly

What do you like best? The "Incoming" feature, still in beta, is a great way to collect user feedback on a website. It's cheap, easy to integrate, and easy to use. The UI is quite intuitive, and takes no time to learn. What do you dislike? Hotjar lacks integration with React, which makes it impossible for us to use the Forms feature. The service team was supportive, but not very helpful in this regard. Reporting is also limited. I can't export certain types of data, I don't know ...

Very useful

What do you like best? You can see how people interact with your website and change things based on their behaviour What do you dislike? You need to pay for other amazing features so you cannot use it completely for free and some clients are not willing to pay Recommendations to others considering the product Install it What business problems are you solving with the product? What benefits have you realized? We are converting more people as, for example, changing the colour of ...

Love HotJar!

What do you like best? I absolutely love hotjar...it gives amazing insight as to how people are interacting with our landing pages and content and allows me to identify any "stuck" points people encounter! What do you dislike? I just haven't used all the features yet! What business problems are you solving with the product? What benefits have you realized? It allows me to adjust content, forms, landing pages etc.. in a way that resonate with users.

Meaningful Insight!

What do you like best? Its easy to see where people went be it individually or through the funnel structures set up inside of the platform. Probably my favorite feature is the form tracking - this tool lets you see how far pepole got when they were filling out a form on your website. What do you dislike? Sometimes hard to navigate - the layout is easy at times, but you really need to dig your heels in to the platform to get to the good stuff. Wish they provided funnels that are ...

Amazingly insightful

What do you like best? Hotjar provides amazing insight into how your visitors are using your website. There are companies providing the same type of website "recording", but Hotjar has taken their offering a step further by seamlessly adding surveys, funnel tracking, forms, etc. Hotjar is simple to use and has a robust offering, and they're continuing to improve and add new features! What do you dislike? The only negative thing I can think of is that they push their referral program ...

Awesome CRO & UX Tool - Frequent Usage

What do you like best? I love the ability to track user movement and determine what areas of my website are the most valuable. Heatmaps also allow us to determine how far users are scrolling and if our content is actually being read. The interaction maps have also helped get us through multiple redesigns. What do you dislike? They could improve the ability to filter user generated video's by action. We've used a few complimentary software programs and this is one of our favorite ...

Great tool to gain insights about customer behaviour

What do you like best? Hotjar has increased my understanding about user behavior and given me valuable insights on how to make our site better. The best thing with Hotjar is that it is super easy to use and you can get started with it in minutes. Seeing actual recordings of user sessions and easily being able to identify problem areas are in my opinion the biggest pros of Hotjar. What do you dislike? There's actually nothing I dislike with Hotjar. One thing that would make Hotjar even ...

Robust, Simple, and Easily Integrates with HubSpot!

What do you like best? HubSpot integration is one of the top things I look for when looking for a software/solution. I love being able to see survey responses right in the contact timeline! What do you dislike? I wish you could create heatmaps and polls directly in HubSpot but that's not a dislike just a wishlist item.. I guess I dislike Recommendations to others considering the product For anyone who has a laundry list of "best practices" they want to implement - this is a great ...

Great tool to understand what your users do

What do you like best? Video recordings are great tool to trully "be with your user" Heatmaps are great to see what are most clickable elements What do you dislike? Funnels are not working as easy as i was thinking it works Recommendations to others considering the product Its great tool with fair price for understanding user behaviour on your product. What business problems are you solving with the product? What benefits have you realized? User testing Video recordings

Visual Designer

What do you like best? I love the easy to use interface & design. The information it collects for us is great for our UX audits we do for clients. It is an amazing tool. What do you dislike? I wish that they recordings and heatmaps were higher amounts. We have clients who fill theirs up so quickly that it is almost impossible to stay on top of them. Recommendations to others considering the product Make sure you have enough members to help facilitate the needs of your clients. ...