Helium 10 Review: Is It The Right Online Marketplace Optimization Tools For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
Starts from $29 / Month when Billed Yearly, also offers free forever plan
Overview
Pricing
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Helium 10?
Helium 10 is the software tool designed specifically to help you take on the competition. Whether you're selling on Amazon FBA or Walmart, you'll be able to optimize your performance with the help of the battle-tested tools created by the most successful Amazon sellers. Use Helium 10 to save time, reduce PPC expenses, and uncover rare keywords your rivals are missing. Put the same tools even the pros use to work for you and increase sales today.
Pricing
Starts from $29 / Month when Billed Yearly
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
Helium 10 Software Demo
Helium 10 was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Helium 10
- Use cases
- Amazon FBA sellers, Walmart marketplace sellers, E-commerce product research and listing optimization
- Team types
- E-commerce marketing managers, SEO specialists for online marketplaces
- Company size
- Small Business, Medium Business
- Workflow style
- Flexible and configurable
- Setup complexity
- High
Why teams choose Helium 10
Comprehensive suite of tools for keyword research, competitor analysis, and product listing optimization
Wide variety of SEO-focused plugins and features tailored for Amazon and Walmart sellers
Valuable data analysis capabilities that help optimize account sales and reduce PPC expenses
Is Helium 10 right for you?
Best for Amazon and Walmart sellers needing advanced marketplace optimization tools.
Choose Helium 10 if
- You are an Amazon FBA or Walmart marketplace seller seeking deep keyword and competitor insights.
- Your team includes e-commerce marketing managers or SEO specialists focused on listing optimization.
- You want to reduce PPC expenses and improve sales through data-driven product research.
Consider alternatives if
- You need a simple, no-training-required tool with minimal setup complexity.
- You require highly responsive and transparent customer support and billing practices.
What buyers should know before shortlisting Helium 10
Helium 10 offers a wide variety of tools and plugins that cater to various SEO needs, making it a comprehensive solution for keyword and product research. Users find value in its functionalities like data analysis, keyword research, and competitor analysis.
The platform proves to be immensely valuable for enhancing account sales and optimizing listings. Despite its strengths, some users have raised concerns about issues with customer service, billing practices, and the need for better support options.
There are also mentions of the software being complex and requiring time to navigate effectively. However, for those looking to improve their Amazon business and boost productivity, Helium 10's robust features and data insights can provide significant benefits, especially in terms of keyword tracking, product research, and sales optimization.
Helium 10 pros and cons
- Helium 10 pros
Comprehensive suite of tools for keyword research, competitor analysis, and product listing optimization
Wide variety of SEO-focused plugins and features tailored for Amazon and Walmart sellers
Valuable data analysis capabilities that help optimize account sales and reduce PPC expenses
- Helium 10 cons
Customer service issues including rude representatives and poor response times
Billing problems such as unauthorized charges and lack of transparency in subscription cancellations
Ready to try it?
Get started with Helium 10
Try the free plan and upgrade when ready.
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See how it stacks up
Compare Helium 10 side-by-side with top Online Marketplace Optimization Tools alternatives.
What is the pricing of Helium 10?
Helium 10 Pricing Plans
Starter
Account Features FBA Training Connected Seller Accounts - Up to 2 Tokens Walmart + Amazon
FBA Training
Connected Seller Accounts - Up to 2 Tokens Walmart + Amazon
Product Research Black Box - 20 users Trendster - 30days Xray Xray for Walmart - 50 launches
Black Box - 20 users
Show more +
Platinum
Account Features FBA Training Connected Seller Accounts - Up to 2 Tokens Walmart + Amazon
FBA Training
Connected Seller Accounts - Up to 2 Tokens Walmart + Amazon
Product Research Black Box Trendster Xray Xray for Walmart - 50 launches
Black Box
Show more +
Diamond
Account Features FBA Training Monthly Expert Training Number of Users - upto 3 users Connected Seller Accounts - Up to 4 Tokens Walmart + Amazon
FBA Training
Monthly Expert Training
Number of Users - upto 3 users
Connected Seller Accounts - Up to 4 Tokens Walmart + Amazon
Show more +
Elite
All features includes Diamond Plus,
Quarterly in-person workshops
Live monthly online training with top industry experts
Access to Elite private Facebook group
Helium 10 reviews and ratings
Buyer sentiment
Users appreciate Helium 10's comprehensive and powerful marketplace optimization tools but express frustration with customer service and billing issues alongside a steep learning curve.
What buyers like
- Comprehensive toolset
- Keyword and competitor analysis
- Product listing optimization
Common complaints
- Customer service quality
- Billing and subscription transparency
What users are saying
AV
Andrew V
11/16/23
"So many SEO tools"
What do you like best about Helium 10? The wide varienty of tools and plugins means I have a solution to almost all my SEO questions. What do you ...
Read more
AU
Anonymous User
09/29/23
"Bad customer service, Never use it again."
What do you like best about Helium 10? There are some good features in H10 with good info. What do you dislike about Helium 10? Customer experience, ...
Read more
AM
André M
08/16/23
"As Stolen"
What do you like best about Helium 10? Fraudulent company. I was ripped off over 500$ for the plan upgrade I never took! I canceled my account on the ...
Read more
UJ
utkarsh j
08/11/23
"Helium 10 honest review"
What do you like best about Helium 10? Giving a huge swath of highlights, I still can't seem to completely investigate every one of them, yet the ones ...
Read more
SR
Shinoy R
07/13/23
"Optimize productivity for ecommerce business with the perfect software solution"
What do you like best about Helium 10? Providing a vast array of features, I have yet to fully explore all of them, but the ones I have utilized have ...
Read more
MY
Maria Y
06/24/23
"Some good ideas, but needs a lot more work"
What do you like best about Helium 10? A plentitude of features. Haven't gone through all of them yet. Those that I have used, are indeed useful. What ...
Read more
Helium 10 security and data handling
Key compliance certifications and security features for IT and security teams evaluating Helium 10.
Certifications
Developer & data
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Helium 10 Support Options
Frequently Asked Questions About Helium 10
Common questions buyers ask before choosing Helium 10.
Helium 10 is a strong fit if: You are an Amazon FBA or Walmart marketplace seller seeking deep keyword and competitor insights.; Your team includes e-commerce marketing managers or SEO specialists focused on listing optimization.. Consider alternatives if: You need a simple, no-training-required tool with minimal setup complexity.; You require highly responsive and transparent customer support and billing practices..
Buyers commonly note the following limitations of Helium 10: Customer service issues including rude representatives and poor response times; Billing problems such as unauthorized charges and lack of transparency in subscription cancellations; Steep learning curve due to complex features requiring significant training.
Some top alternatives to Helium 10 includes Jungle Scout, SellerCenter, AMZ.One, AMZScout and Semrush E-Commerce Apps (Sellzone).
Helium 10 offers Freemium, Subscription, Quotation Based pricing models
The starting price of Helium 10 is $29/Month when Billed Yearly
Ready to try it?
Get started with Helium 10
Get started with the free plan — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
