Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"A lot of information but easy to use."

What do you like best about Google Analytics? It is free, very easy to configure, and provides pages of website visitor information. It gives easy-to-understand data on visitors and the tendencies of the visitors to your website. What do you dislike about Google Analytics? If you are a complete beginner, it can be a challenge to learn and set up your properties. Also the terminology may be confusing at first. Customer service is not that great and takes time. What problems is Google ...

"Google analytics is best solution available for your marketing needs."

What do you like best about Google Analytics? It allows us to track and understand customer behaviour, and content reach. What do you dislike about Google Analytics? It's samples users data, No access to raw data, it grants you only aggregated information presented in summarised format. Restrictions on hits available for a user What problems is Google Analytics solving and how is that benefiting you? You need to work with basic options such as standard reports,

"One of the Best Freemium Analytics Tool"

What do you like best about Google Analytics? Google has covered every aspect of website traffic tracking, but the best thing I like about using Google Analytics is measuring the real-time users of my website. I can see the geolocation, device type, traffic source, keywords, and the active URLs where a user is coming. What do you dislike about Google Analytics? The only thing I don't know about using Google Analytics is that it samples the data I use in a broader date range. It gives ...

"Google Analytics is a Powerful, but Not User Friendly Tool"

What do you like best about Google Analytics? You can do a lot with Google Analytics, provided you either put a lot of time in upfront to ensure things are set up accurately and workspaces are organized according to your needs, or if you are trained. It shines best for regular reporting - knowing exactly what you want to track (campaign performance, website traffic, etc). What do you dislike about Google Analytics? The depth that you can get into with Google Analytics, unfortunately, means ...

"This is the only Analytics software you need"

What do you like best about Google Analytics? I like that there are hundreds of data points you can filter by. What do you dislike about Google Analytics? I don't like how some of the custom reports export. What problems is Google Analytics solving and how is that benefiting you? I'm able to figure out how my audience interacts on my website and that helps with customer retention.

"Fast reporting, reliable data."

What do you like best about Google Analytics? It captures the best project prospects, is affordable for everyone. -Geographic and socio-demographic reports -accurate data on the number of visits -and time spent on the site. It is simply one of the most reliable, accurate, and affordable solutions for audience outreach and strategy. I am amazed at how flexible and capable the smartphone version is; I can quickly get on the go. What do you dislike about Google Analytics? Given the number of ...

"Amazing Insights into the audience"

What do you like best about Google Analytics? The best part about Google Analytics is that you can find the number of users from certain demographics who are coming to our website. This helps immensely in targeting the paid ads also to the right audience What do you dislike about Google Analytics? I am not sure whether I can tell I dislike this but I wish there was a functionality where I can also get the revenue data recounted for the refunds we have done. What problems is Google Analytics ...

"Amazing Insights into the audience"

What do you like best about Google Analytics? The best part about Google Analytics is that you can find the number of users from certain demographics who are coming to our website. This helps immensely in targeting the paid ads also to the right audience What do you dislike about Google Analytics? I am not sure whether I can tell I dislike this but I wish there was a functionality where I can also get the revenue data recounted for the refunds we have done. What problems is Google Analytics ...

"How good is Google Analytics"

What do you like best about Google Analytics? Ultimately, Google Analytics serves as a one-stop shop for all data related to your website. It not only allows you to observe how your website performs over time, but it also allows you to compare the success of various channels, platforms, technologies, demographics, and campaigns all in one spot! What do you dislike about Google Analytics? Although Google's Analytics tool is perhaps the most accurate and reliable, it is still technically ...

"One of the best analytics portal that helps to understand analysis."

What do you like best about Google Analytics? It helps me to check real-time audience, and that helps me to set my AdWords campaign Accordingly, and it helps for the webpage analysis. What do you dislike about Google Analytics? I wouldn't say I liked the image provided for the traffic. It is very small and doesn't help to look properly. If the report-generated picture is big, that helps much better to understand the traffic. Recommendations to others considering Google Analytics: I can ...