Google Analytics Reviews in June 2026: User Ratings, Pros & Cons

"One of the best tools available"

What do you like best about Google Analytics? I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports. What do you dislike about Google ...

"Google Analytics - Insightful Tool"

What do you like best about Google Analytics? Google Analytics is the key tool that we use company-wide to track website insight on events & customers, as its easy to use. It was also easy to implement & the customer support team was quick & provide valid & immediate solutions. The Integration was also very smooth. What do you dislike about Google Analytics? Sometimes, there's a limitation in feature count & also its content usage frequency is low. What problems is Google Analytics solving ...

"Google Analystics - One Stop Station"

What do you like best about Google Analytics? Its easy to integrate 7 use company wide. Dashboards & easy to implement. There & various features which helps in analyzing event & user level data effectively. What do you dislike about Google Analytics? Sometimes the customer support team doesnt give quick response There are few features which we can use in limit. What problems is Google Analytics solving and how is that benefiting you? It provides event & customer level data, very easy to use ...

"Analytics Master"

What do you like best about Google Analytics? It's about everything, friendly user experince, a very valuable informations for my company, up to date. What do you dislike about Google Analytics? If we can make the experience shorter, less steps to reach my goals! What problems is Google Analytics solving and how is that benefiting you? Finding the right audience for my company, saving money & time.

"Makes Reporting Easy!"

What do you like best about Google Analytics? Google Analytics enables me to keep track of everything that's going on with my business such as how many leads I'm receiving, where my traffic is coming from, any changes and trends etc What do you dislike about Google Analytics? I dislike the change from Universal Analytics to GA4 Analytics as it is very different and takes a lot of getting used to. There are a lot of unnecessary areas in Google Analytics which I don't need. What problems is ...

"Analytics at it's Best"

What do you like best about Google Analytics? It is simple to set up and also provides out of the box reports an web analytics. What do you dislike about Google Analytics? Google analytics sometimes provides a lot of information, which is overwhelming at times. What problems is Google Analytics solving and how is that benefiting you? Google analytics allows me to see who viewed my content in real time. This tells me how many users click through my content and what is most popular.

"If you use google ads you can't use anything else"

What do you like best about Google Analytics? Simple, free, it tells you how your site is doing and its target audience. It is a tool for daily use and its integration on any site is really simple. What do you dislike about Google Analytics? In Europe it is not well seen, the data is useful to you but you realize that it will also be used by Google for those who use Google ADS and therefore if you invest little there will be those who invest more will be able to obtain better results thanks ...

"Great tool for tracking but has a few flaws"

What do you like best about Google Analytics? Our data team uses Google Analytics almost daily and we use it to track our website traffic and to know more about our user behaviors. We create several report to monitor traffics across several page paths. The UI for the analytics is fairly easy to use and can be used by anyone in our organization. The customer support does not respond on time but shares quality documentation whenever help is required. What do you dislike about Google ...

"Best analytics for website."

What do you like best about Google Analytics? Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making. What do you dislike about Google Analytics? GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I ...

"Google analytics is a life saver for a performance marketing team"

What do you like best about Google Analytics? Its free and has a good community. Users are always eager to help incase of any challenges plus the integration with other google products is a boon What do you dislike about Google Analytics? Data sampling at times derails the analysis but it happens rarely What problems is Google Analytics solving and how is that benefiting you? Google analytics is solving the following challenges in my currenty organisation: Marketing Dashboard, Product ...