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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 551-560 out of 2517

DP

Dushyant P

06/03/22

4.5 out of 5

"Feature rich, yet slightly complex analytics software"

What do you like best about Google Analytics? The intricate details that the platform provides are a boon to understand user activity, and to tweak website content accordingly. With just a few lines of code that needs to be added to our application code, the dashboard shows us details of users' demographics, engagement times and preferences. For more detailed analysis, it has several customizable additional features and graphical interfaces that can show even further details What do you ...

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CD

Camilo D

06/01/22

5 out of 5

"Google Analytics is Unparalleled"

What do you like best about Google Analytics? I am very happy with using Google Analytics and would definitely recommend it to anyone who thinks their website's digital presence is important to their business and their bottom line. Crucial in providing website analytics, it's intuitive, reliable, exciting, makes the best use of data and gives us solid reports on almost every area important to most website owners. helps me every day to better understand what I should do for my website and ...

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MS

Mohit S

06/01/22

4.5 out of 5

"Best Tool For Web Analytics"

What do you like best about Google Analytics? There are a lot of features to like, I like most is that it provides valuable reporting insight, and performance graphs are nice. It helps me identify basic goals and increase web and edge conduct. It also helps to slice and dice the data based on user behavior. What do you dislike about Google Analytics? It is complex and has a long learning curve. We have to do many manual settings in this tool and sometimes can be difficult to set up ...

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AJ

aashi j

05/31/22

5 out of 5

"Amazing tool by google"

What do you like best about Google Analytics? - through reports for every scenario out there. Very easy to use interface makes sure that you create any report you want -able to gather live data very easily - What do you dislike about Google Analytics? - Some scenarios are complex to handle - The technical terms used might complex things for some beginer - Setting events in google analytics is a very complex process Recommendations to others considering Google Analytics: - Amazing product, ...

Read more

AU

Anonymous User

05/30/22

4 out of 5

"Probably the best, free yet sophisticated analytics available in the market."

What do you like best about Google Analytics? The best part about using Google Analytics is the ease of implementation it offer to connect with your web applications. Not only just visitor tracking, it does more than that. You can utilize tags to track individual components of your application. What do you dislike about Google Analytics? At times, it can become more difficult as the complexity of using it rises in your projects which makes going deeper with it not ideal for beginner ...

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GS

Gary S

05/28/22

5 out of 5

"An essential tool for any website"

What do you like best about Google Analytics? The best is it is free. I also liked that it provided real-time information on your website. What do you dislike about Google Analytics? There is nothing to dislike about Google Analytics. What problems is Google Analytics solving and how is that benefiting you? Knowing your website's statistics helped a lot in forecasting what content or product you must highlight on the page.

BB

Bhabishya B

05/27/22

5 out of 5

"Best analytics software ever"

What do you like best about Google Analytics? It's very easy to use. I can easily see where my visitors are from and which pages they are visiting. And I can easily integrate Google Analytics with my WordPress site. What do you dislike about Google Analytics? What I dislike about Google Analytics is that I can't track which pages a visitor has visited on my website. What problems is Google Analytics solving and how is that benefiting you? Google Analytics is helping me to know which pages ...

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AU

Anonymous User

05/27/22

5 out of 5

"Essential, but sometimes difficult"

What do you like best about Google Analytics? Provides essential data for website performance What do you dislike about Google Analytics? Updates and changes make it difficult to track performance over long periods and some information becomes difficult to access. Recommendations to others considering Google Analytics: If you manage a website, you need to use Google Analytics to track performance. It isn't always easy to navigate but there are plenty of online resources from other users to ...

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AK

Akash K

05/25/22

4.5 out of 5

"Free Powerful Analytic Tool"

What do you like best about Google Analytics? The best feature is real-time visitor information like numbers of visitors, referral source, entry page, session duration, country, device and much more. Easy to set up on the website just copy the code and paste it into the website header. Google Analytics helps to analyze user behavior. It helps to know who the website is performing by session details, page views, and visitor mapping - how the visitor is interacting with our website. Easy to ...

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RS

Ruchi S

05/24/22

5 out of 5

"Track Website Realtime Users And Traffic From Multiple Location On Cloud"

What do you like best about Google Analytics? • Integrate with Google Adword To track campaign performance. • Find best keywords for business from Google search query. • Setup Business goals to manage leads. • Easily Compare Website Traffic Monthly And Yearly Basis. • We can check new users and sessions for business websites. • Improve page views and reduce the bounce rate for better performance. • Generate Business reports for website traffic and users. What do you dislike about Google ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].