Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"There's a reason GA is the digital analytics standard"

What do you like best about Google Analytics? I feel like I'm constantly finding great applications and ways to use google analytics. What do you dislike about Google Analytics? I feel like the ux could be a little easier on the eyes. What problems is Google Analytics solving and how is that benefiting you? Google Analytics has given me incredible insight into my client's, their audience, and their site's performance.

"A lot of insights thanks to Google Analytics"

What do you like best about Google Analytics? I like that GA is evolving, adding new features, a lot of functions are free. It is like a standard in analytics. I also appreciate that GA training is available online and often it is also free for users. What do you dislike about Google Analytics? Often it is just estimated figures, so you need to use another solution to get concrete numbers, for example, how many people filled a form, etc. What problems is Google Analytics solving and how is ...

"Super useful tool"

What do you like best about Google Analytics? I love how Google analytics streamlines all of your metrics into one simple tool. It's rather easy to navigate and provides both the breadth and depth of insight that I'm looking for. What do you dislike about Google Analytics? I think there could be some features added to make it slightly more comprehensive, but overall it's not bad. What problems is Google Analytics solving and how is that benefiting you? It makes it so much easier to track ...

"Insightful and easy to use"

What do you like best about Google Analytics? I like being able to see all the metrics and number on one page. What do you dislike about Google Analytics? Being able to see in more detail where these numbers are coming from. What problems is Google Analytics solving and how is that benefiting you? using it to see how are marketing is doing with our webpage

"Necessity for a Website"

What do you like best about Google Analytics? What you can learn about the audiences on your website and what actions they take on different page types. What do you dislike about Google Analytics? The lack of attribution from website visits to on-site. They are currently rolling out a beta I hope will resolve this issue. Recommendations to others considering Google Analytics: This platform in not HIPAA compliant. What problems is Google Analytics solving and how is that benefiting ...

"Powerful and easy to use."

What do you like best about Google Analytics? There's a huge amount of features, all clearly labelled and straightforward to use. What do you dislike about Google Analytics? It can be confusing when trying to plot certain variables on graphics. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps us track the success of our various advertising campaigns - it allows us to see where

"A necessary tool for digital marketing"

What do you like best about Google Analytics? Overall it's pretty easy to use and I can find the information I'm looking for. What do you dislike about Google Analytics? There is so much information that it can be overwhelming at times. What problems is Google Analytics solving and how is that benefiting you? I'm able to use it to verify the data that outside vendors are providing me with. It's an independent third source basically.

"A Must Have For Advertsing"

What do you like best about Google Analytics? Tracking user navigation through a website helps to project for Google Ads. What do you dislike about Google Analytics? Not always so user-friendly. Sometimes the verbiage or ways in which you find what you're looking for can be time-consuming if you don't know exactly what you are looking at. Might just have to do some research or go through the course prior to engagement. Recommendations to others considering Google Analytics: Definitely give ...

"Makes it to know statistics on our site visits page likes and others."

What do you like best about Google Analytics? It is a good marketing tool especially in knowing the impact of various marketing efforts What do you dislike about Google Analytics? Currently not possible to merge analytics accounts What problems is Google Analytics solving and how is that benefiting you? It has allowed us to know areas to focus on marketing especially with regard that those that lead to more leads.

"Essential access to data that drives business growth"

What do you like best about Google Analytics? The GA platform is an extremely valuable tool to quickly pull and compare metrics. What do you dislike about Google Analytics? Learning the platform takes a bit of time, but it's worth it for the reward. Recommendations to others considering Google Analytics: Take the time to go through the tutorial videos. They really help! What problems is Google Analytics solving and how is that benefiting you? General web traffic and behavioral patterns. We ...