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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2261-2270 out of 2517

DB

Devin B

07/13/19

4 out of 5

"Google Analytics — The Breakdown "

What do you like best about Google Analytics? Google analytics is best used for, in my opinion, the free us of detail it gives you when a user clicks on your own website or company website. What do you dislike about Google Analytics? I believe there is such thing as in accurate mobile trafficking, which can be quite annoying when trying to gather the most accurate data from your digital marketplace. What problems is Google Analytics solving and how is that benefiting you? Google analytics ...

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AU

Anonymous User

07/13/19

5 out of 5

"Google Analytics - Best tool to analyze your website traffic"

What do you like best about Google Analytics? Best things about Google Analytics are that I can check real-time traffic, traffic based on location, devices, city, country, channel and much more. I can filter out query results according to my needs. What do you dislike about Google Analytics? Sometimes it's hard to figure the traffic source in Google Analytics. I've seen many of the traffic sessions get displayed with the "not set" category. I am not sure why it happens. Recommendations to ...

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AU

Anonymous User

07/12/19

4 out of 5

"I like that it is free and the quality of the statistics "

What do you like best about Google Analytics? It is free when you are starting our and is also very easy to use. What do you dislike about Google Analytics? I dislike that it is a little challenging to connect it with non google services. Recommendations to others considering Google Analytics: It’s is beginner level so use it if you are just starting out. What problems is Google Analytics solving and how is that benefiting you? We can get immediate feedback on how customers reacts to ...

Read more

AU

Anonymous User

07/12/19

3.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? Referrals can be monitored with eased A lot of data analysis features Goal completions What do you dislike about Google Analytics? Not user friendly when trying to visualize metrics Reports are hard to get Lack of test feature to extrapolate and visualize "what if" Recommendations to others considering Google Analytics: Is a nice product to get the user trends, measure your advertisement, and to visualize if your company is going in the right ...

Read more

AU

Anonymous User

07/12/19

3.5 out of 5

"Great System but could use an update"

What do you like best about Google Analytics? I’ve been using google analytics for years. The system is great because it gets you the data that you need. It measures customer behavior which makes it a must for any marketer. What do you dislike about Google Analytics? I wish the reporting features were better. It currently lacks the ability to create a report that is asthetically pleasing to be able to hand over to clients. What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

07/12/19

3.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? Referrals can be monitored with eased A lot of data analysis features Goal completions What do you dislike about Google Analytics? Not user friendly when trying to visualize metrics Reports are hard to get Lack of test feature to extrapolate and visualize "what if" Recommendations to others considering Google Analytics: Is a nice product to get the user trends, measure your advertisement, and to visualize if your company is going in the right ...

Read more

AU

Anonymous User

07/12/19

4 out of 5

"I like that it is free and the quality of the statistics "

What do you like best about Google Analytics? It is free when you are starting our and is also very easy to use. What do you dislike about Google Analytics? I dislike that it is a little challenging to connect it with non google services. Recommendations to others considering Google Analytics: It’s is beginner level so use it if you are just starting out. What problems is Google Analytics solving and how is that benefiting you? We can get immediate feedback on how customers reacts to ...

Read more

AU

Anonymous User

07/12/19

5 out of 5

"Google Analytics - Why?"

What do you like best about Google Analytics? I love that you can see where the traffic comes from geographically, source medium, and interests. GA allows you to take deep dives into your audience. What do you dislike about Google Analytics? I wish it was easier to do event tagging. What problems is Google Analytics solving and how is that benefiting you? I’m able to see where to target or which pages have had visitors.

AU

Anonymous User

07/12/19

3.5 out of 5

"Great System but could use an update"

What do you like best about Google Analytics? I’ve been using google analytics for years. The system is great because it gets you the data that you need. It measures customer behavior which makes it a must for any marketer. What do you dislike about Google Analytics? I wish the reporting features were better. It currently lacks the ability to create a report that is asthetically pleasing to be able to hand over to clients. What problems is Google Analytics solving and how is that benefiting ...

Read more

RB

Rob B

07/11/19

5 out of 5

""Must-Have" Web Analytics"

What do you like best about Google Analytics? Google Analytics is a free service offered by Google that tracks and reports website traffic and user behavior. The interface provides easy-to-read charts, graphs, tables, and other elements into a dashboard-like interface that lets you quickly see and understand the data. You can administer multiple customers or sites all under one admin login, too. What do you dislike about Google Analytics? The site overall can be a bit slow to load, but it ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].