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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2061-2070 out of 2517

SV

Simone V

09/12/19

5 out of 5

"Analytic insight in your website"

What do you like best about Google Analytics? Google Analytics helps you to give a good analytic insight in your website What do you dislike about Google Analytics? It is Google oriented, so if your company doesn't use much of Google's services, it can be complicated to switch between these services. Recommendations to others considering Google Analytics: Google Analytics is the best way to go if you are looking for a good, solidate overview of your traffic and other relevant data of your ...

Read more

AU

Anonymous User

09/12/19

4.5 out of 5

"Good tool"

What do you like best about Google Analytics? It can tracks website traffic and measures that traffic to the source of the traffic. It can also measures audience activity once they arrive on a client's website and it can track conversions in whatever that measurement might be and the source of those conversions. What do you dislike about Google Analytics? Training is on your own unless you want to pay a third party vendor for training. Although they do offer certification classes, they are ...

Read more

AU

Anonymous User

09/12/19

4.5 out of 5

"Good tool"

What do you like best about Google Analytics? It can tracks website traffic and measures that traffic to the source of the traffic. It can also measures audience activity once they arrive on a client's website and it can track conversions in whatever that measurement might be and the source of those conversions. What do you dislike about Google Analytics? Training is on your own unless you want to pay a third party vendor for training. Although they do offer certification classes, they are ...

Read more

AU

Anonymous User

09/11/19

2.5 out of 5

"Analytics with better experience"

What do you like best about Google Analytics? the big query part of Analytics. easy to use and understand. handling of big datasets What do you dislike about Google Analytics? cost factor, compare to other tools, its costly. also less option for visuals Recommendations to others considering Google Analytics: if looking for better performance and working with huge set of data , then prefer GA over other tools What problems is Google Analytics solving and how is that benefiting you? issue ...

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PD

Peter D

09/11/19

5 out of 5

"Track, measure and improve your marketing effort"

What do you like best about Google Analytics? I like all the features that Google Analytics provided me with, it helps me to measure the impact of my effort as a marketer and what to do in order to improve and optimize our website for a good user experience. Google Analytics let me know where my audience is coming from using the Audience Report and this helps me to make a good business decision in targeting my paid ads to specific countries and SEO effort which increase our visibility and ...

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PK

Pawan K

09/11/19

4.5 out of 5

"Ease of tracking"

What do you like best about Google Analytics? I love the real time information feature very much. What do you dislike about Google Analytics? User Interface can be much more better.. What problems is Google Analytics solving and how is that benefiting you? I am able to track visitors on my website with their demographics and other information.

AH

Aleksi H

09/11/19

5 out of 5

"Industry standard for web analytics"

What do you like best about Google Analytics? Google analytics is easy to use software, everyone uses it and it is super easy to find help online. What do you dislike about Google Analytics? Grossdevice tracking could be better and in general individual user traking could be better. Recommendations to others considering Google Analytics: I think it is the industry standard, should definitely be the software for you for web analytics. What problems is Google Analytics solving and how is that ...

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PK

Pawan K

09/11/19

4.5 out of 5

"Ease of tracking"

What do you like best about Google Analytics? I love the real time information feature very much. What do you dislike about Google Analytics? User Interface can be much more better.. What problems is Google Analytics solving and how is that benefiting you? I am able to track visitors on my website with their demographics and other information.

AU

Anonymous User

09/11/19

4 out of 5

"Google Analytics is a great tool for business insight report "

What do you like best about Google Analytics? It is a great tool for business insight report and very helpful in analyzing the audience behavior on our website and helpful in digital marketing. It is an extremely powerful tool and easy to use. It can easily track almost everything. It is providing accurate data which is helpful in checking the visitor geolocation. What do you dislike about Google Analytics? I don't have any issues with google analytics. It is a very helpful tool for ...

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AU

Anonymous User

09/11/19

4 out of 5

"Best accurate insight tool to track user's behavior and interaction "

What do you like best about Google Analytics? Google Analytics is the best cloud-based service that helps us to track user's behavior and interaction with the website. Overall I had a good experience with this tool because it is providing accurate insight that is helpful in creating a report and it allows us to evaluate the effectiveness of a website. It is a powerful insight tool that helps us to create SEO friendly website also. What do you dislike about Google Analytics? Google analytics ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].