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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1991-2000 out of 2517

CW

Chris W

09/29/19

5 out of 5

"Integrates with pretty much everything, a true staple for analytics."

What do you like best about Google Analytics? Google Analytics integrates with pretty much every service that exists, and best of all it's free! I use Google Analytics to measure website performance, social media referrals, newsletter performance and so much more! What do you dislike about Google Analytics? It appears complicated and can be hard to read for beginners, but with a little self education (for free) it's quick enough to pick up and learn the ins and outs. Recommendations to ...

Read more

RW

Rudy W

09/28/19

4.5 out of 5

"An key website analytics tool we use that has lots of capabilities"

What do you like best about Google Analytics? We can obtain almost all of the available information about visitors through Google Analytics. There are many ways for us to customize the way we collect data and our ability to design certain tools to track information about usage that is specific to our website. We can add many different users to a single website account. Google Analytics is a great way to separate different types of accounts with different users for different marketing ...

Read more

AU

Anonymous User

09/28/19

4.5 out of 5

"Great, but the UI is not great."

What do you like best about Google Analytics? The data is the most accurate Data that you can get. What do you dislike about Google Analytics? UI is not very intuitive. The reports are also difficult to configure. Recommendations to others considering Google Analytics: Have a pro set it up. What problems is Google Analytics solving and how is that benefiting you? SEO and web traffic. I have realized realistically what there is to do with the business.

AU

Anonymous User

09/27/19

5 out of 5

"Google Analytics review"

What do you like best about Google Analytics? I have been using google analytics since 2016 for my website and our official website. It's showing good analytics of my website and others too. I can easily collect data of my visitors to promote my product and develop my business. What do you dislike about Google Analytics? Google analytics have some problem that it's have many functionality that's why it's tough too manage for me. Recommendations to others considering Google Analytics: Good ...

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AU

Anonymous User

09/27/19

5 out of 5

"Google Analytics review"

What do you like best about Google Analytics? I have been using google analytics since 2016 for my website and our official website. It's showing good analytics of my website and others too. I can easily collect data of my visitors to promote my product and develop my business. What do you dislike about Google Analytics? Google analytics have some problem that it's have many functionality that's why it's tough too manage for me. Recommendations to others considering Google Analytics: Good ...

Read more

KM

Kanika M

09/26/19

5 out of 5

"Accurate Tracking Results - Best Software"

What do you like best about Google Analytics? The possibility of analyzing the statistics of your website in real time, both the geographical location of visitors, and the average time they are on the page. You can see the active users, the retention of users, the bounce rate of your page, the way in which they have reached your website, analyze your audience by segmenting your audience completely (by age, interests, market ... ) It's amazing what you can do with this free google ...

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SH

Simon H

09/26/19

3.5 out of 5

"To-the-point Analytics on a website"

What do you like best about Google Analytics? Simple to set up, simple to use website analytics tool. Has a web and mobile app. It's also easy to set up using Google Tag Manager to reduce development work required when analytics configuration needs updates. What do you dislike about Google Analytics? The lack of individual user tracking. I'd like to track an individual session and watch hot that the user progresses through the site. Recommendations to others considering Google ...

Read more

KM

Kanika M

09/26/19

5 out of 5

"Accurate Tracking Results - Best Software"

What do you like best about Google Analytics? The possibility of analyzing the statistics of your website in real time, both the geographical location of visitors, and the average time they are on the page. You can see the active users, the retention of users, the bounce rate of your page, the way in which they have reached your website, analyze your audience by segmenting your audience completely (by age, interests, market ... ) It's amazing what you can do with this free google ...

Read more

NF

Nicolas Frichot P

09/25/19

5 out of 5

"Google Analytics: Detailed Real Time Reporting"

What do you like best about Google Analytics? I love the fact that with just a code, we were able to integrate Google Analytics to our company's website. The ability to view real-time audience statistics is unique and amazing. What do you dislike about Google Analytics? We are a little wary about data privacy, in a way that the data belongs to Google. We would prefer a total control on the information collected. Recommendations to others considering Google Analytics: I definitely recommend ...

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BC

Brian C

09/25/19

5 out of 5

"Google Analytics Great Free Software"

What do you like best about Google Analytics? It provides accurate and real time data on visitors to our sites. What do you dislike about Google Analytics? There is not a lot I dislike about this platform. It is free and packed full of features What problems is Google Analytics solving and how is that benefiting you? Enables us to filter out competitors and bots and get insight into the searches.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].