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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1631-1640 out of 2517

UI

User in Information Technology and Services

11/21/19

5 out of 5

"Very in-depth but also very changeable layout"

What do you like best? I like being able to find exactly how my site is performing in real time, so we can report on campaign metrics whenever directors need a report pulled. What do you dislike? I very much dislike the way Google change the layout and functionality of Analytics on what feels like a weekly basis. Bring back classic keyword planner! What problems are you solving with the product? What benefits have you realized? Using GA to identify problem areas of the site where engagement ...

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AU

Anonymous User

11/20/19

3.5 out of 5

"one stop shop for analytics"

What do you like best about Google Analytics? details of kpis. timeline wise reports. graphic present in the report easy mapping of the website. What do you dislike about Google Analytics? sometimes it feels like too much detail present which is confusing. Recommendations to others considering Google Analytics: go for the kpis of your website few report are ready to use. What problems is Google Analytics solving and how is that benefiting you? web hits current users web Page performance

UI

User in Information Technology and Services

11/20/19

3.5 out of 5

"one stop shop for analytics"

What do you like best? details of kpis. timeline wise reports. graphic present in the report easy mapping of the website. What do you dislike? sometimes it feels like too much detail present which is confusing. Recommendations to others considering the product: go for the kpis of your website few report are ready to use. What problems are you solving with the product? What benefits have you realized? web hits current users web Page performance

UI

User in Information Technology and Services

11/20/19

3.5 out of 5

"one stop shop for analytics"

What do you like best? details of kpis. timeline wise reports. graphic present in the report easy mapping of the website. What do you dislike? sometimes it feels like too much detail present which is confusing. Recommendations to others considering the product: go for the kpis of your website few report are ready to use. What problems are you solving with the product? What benefits have you realized? web hits current users web Page performance

AU

Anonymous User

11/20/19

3.5 out of 5

"one stop shop for analytics"

What do you like best about Google Analytics? details of kpis. timeline wise reports. graphic present in the report easy mapping of the website. What do you dislike about Google Analytics? sometimes it feels like too much detail present which is confusing. Recommendations to others considering Google Analytics: go for the kpis of your website few report are ready to use. What problems is Google Analytics solving and how is that benefiting you? web hits current users web Page performance

AS

Aaron S

11/20/19

4.5 out of 5

"A super website analytics solution"

What do you like best about Google Analytics? There is an extensive amount of data that we can extract through our Google Analytics implementation. I like that we can add several administrative users for any given website asset. The menus in Google Analytics are layered neatly so that we can navigate to different assets quickly and find the features we're looking to work on. There are smart automated features so we can configure websites to best utilize the Google Analytics platform to ...

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PS

Priyanka S

11/20/19

5 out of 5

"Great powerful tool for data analysis and interpretatio."

What do you like best about Google Analytics? Data interpretation, data validation and data handling tools availability. What do you dislike about Google Analytics? As far as dislikings are convern i have no dislikings till date its perfect. Recommendations to others considering Google Analytics: I highly recommend the product to the enterprise use. What problems is Google Analytics solving and how is that benefiting you? Data analysis, data visualisation and data checking work.

ES

Ettore S

11/20/19

5 out of 5

"The absolute best for website analytics"

What do you like best about Google Analytics? It's super easy to use and understand. It's surely the best web analytics tool in the market! What do you dislike about Google Analytics? The only thing I might dislike is that the learning curve it's not this short: it takes time to master What problems is Google Analytics solving and how is that benefiting you? The answers I can answer with GA are: - Where are my users coming from? - How users interact with my website? -

UI

User in Marketing and Advertising

11/19/19

4.5 out of 5

"Best tool on the market!"

What do you like best? Google analytics is just the perfect tool for the marketer who wants to understand consumer behaviour and insights What do you dislike? To be honest I don't dislike much about this tool as it is been quite easy to navigate and find what I need. Recommendations to others considering the product: It's a great tool and you won't be disappointed What problems are you solving with the product? What benefits have you realized? Understanding what visiotrs are doing on the ...

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JG

Jessica G

11/19/19

4.5 out of 5

"Short, Simple and Easy"

What do you like best about Google Analytics? I really like how simple Google Analytics is. When I first became the Senior Editor at my company and received my first Google Analytics page, it was very easy to understand, even for a beginner. I was actually shocked by how simple it was. What do you dislike about Google Analytics? I wish there was a way to organize what you wanted to see on the analytics page. Now there might be a way to do this from the corporate side of things, but I have ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].