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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1571-1580 out of 2517

LJ

Luke J

12/08/19

5 out of 5

"Great real-time metrics for business"

What do you like best about Google Analytics? The depth to which you can explore and break down each digital revenue channel is staggering and you can get really granular with your analysis. What do you dislike about Google Analytics? Sometimes the sheer wealth of data and terms is overwhelming, meaning you can get lost in analysing data which you may not fully understand. What problems is Google Analytics solving and how is that benefiting you? We found that using Google Analytics has ...

Read more

BP

Brent P

12/07/19

4.5 out of 5

"Google Analytics"

What do you like best? I love Google Analytics providing detailed information based on organic and paid traffic on-site visits. It also provides information based on bounce rates and other relevant stats on the website. At least every webmaster or owner has to look at Google Analytics to find out what their demographics are and where they come from. I love Google Analytics providing other information such as keyword search tools and how long website visitors stay. What do you dislike? I'd ...

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KC

Kylee C

12/05/19

5 out of 5

"Very happy with the amount of data!"

What do you like best about Google Analytics? Ability to see how our customers interact with our website, emails, ads, etc. What do you dislike about Google Analytics? Can be difficult to find things that seem common and should be more easily accessible. Recommendations to others considering Google Analytics: Take the time to look around and dig. The data is there, you sometimes just have to find it. What problems is Google Analytics solving and how is that benefiting you? User insights are ...

Read more

AU

Anonymous User

12/04/19

5 out of 5

"Awesome tool to monitor Website traffic"

What do you like best about Google Analytics? It is useful to track website real time users and monitor every activity of website. I like its reporting structure. We can connect with google search console and google ad words easily . We can get conversions details by creating goal for eCommerce website. It shows traffic location and traffic sources easily. What do you dislike about Google Analytics? I am using Google Analytic from last 3 years it is very user friendly but it’s interface is ...

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AU

Anonymous User

12/04/19

4 out of 5

"Powerful, intuitive, and moving in the right direction."

What do you like best about Google Analytics? Literally anything you could want to know is available in Analytics. Really gives you a clear picture of what's going on on your site. Really like the search bar and suggested data display where you can enter roughly what you're looking for and they will return suggested results. What do you dislike about Google Analytics? It's easy to get overwhelmed by the sheer amount of information available. For a newcomer, it can be tough to get up to ...

Read more

UI

User in Information Technology and Services

12/04/19

5 out of 5

"Google Analytics: Best tool available in the market to monitor traffic of web and mobile apps."

What do you like best? Google analytics is the best tool to monitor the traffic of your website or mobile application. It provides a very good documentation too. Its best feature is that it provides demographic data. One can download the traffic data in CSV file using the Google Analytics. What do you dislike? There is nothing to dislike but it should have some more advance features like direct export data to email. Some time shows no data found for entered URL. Some times takes too much ...

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UI

User in Education Management

12/04/19

4 out of 5

"The bible of your site analytics"

What do you like best? how complete and accurate can be the global data of my company and digital presence What do you dislike? not to easy to understand at the beginning. Recommendations to others considering the product: The best digital data analytics, but it's difficult to use at the beginning. First at all, I would recommend learning about this with Google Garage. It's free and certified. What problems are you solving with the product? What benefits have you realized? How my website ...

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AU

Anonymous User

12/04/19

4 out of 5

"The bible of your site analytics"

What do you like best about Google Analytics? how complete and accurate can be the global data of my company and digital presence What do you dislike about Google Analytics? not to easy to understand at the beginning. Recommendations to others considering Google Analytics: The best digital data analytics, but it's difficult to use at the beginning. First at all, I would recommend learning about this with Google Garage. It's free and certified. What problems is Google Analytics solving and ...

Read more

UI

User in Marketing and Advertising

12/04/19

4 out of 5

"Powerful, intuitive, and moving in the right direction."

What do you like best? Literally anything you could want to know is available in Analytics. Really gives you a clear picture of what's going on on your site. Really like the search bar and suggested data display where you can enter roughly what you're looking for and they will return suggested results. What do you dislike? It's easy to get overwhelmed by the sheer amount of information available. For a newcomer, it can be tough to get up to speed on where to look to get certain info. What ...

Read more

AU

Anonymous User

12/04/19

5 out of 5

"Google Analytics: Best tool available in the market to monitor traffic of web and mobile apps."

What do you like best about Google Analytics? Google analytics is the best tool to monitor the traffic of your website or mobile application. It provides a very good documentation too. Its best feature is that it provides demographic data. One can download the traffic data in CSV file using the Google Analytics. What do you dislike about Google Analytics? There is nothing to dislike but it should have some more advance features like direct export data to email. Some time shows no data found ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].