Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Google Analytics is the right choice for evaluating SEO results and consumer behavior metrics."

What do you like best about Google Analytics? Google Analytics has in recent years ceased to be just a "visitor counter" and has become a complex system that allows those responsible for the site to find out who the visitors are and how they behave. Such complexity can make use more difficult at first, but the information delivered is generally useful for understanding consumer behavior. What do you dislike about Google Analytics? The user access authorization system for accessing the ...

"A remarkable low-cost website analytics solution"

What do you like best about Google Analytics? I'm just surprised by how much data we can get through Google Analytics. It only takes a few minutes to install. Even though it can be very complex in terms of the different types of data and implementations that can be done, I think that the dashboard and account tools are laid out very cleanly. So it's easy to navigate and walk through instructions and how to activate and use most of the main features. What do you dislike about Google ...

"Google Analytics is the right choice for evaluating SEO results and consumer behavior metrics."

What do you like best? Google Analytics has in recent years ceased to be just a "visitor counter" and has become a complex system that allows those responsible for the site to find out who the visitors are and how they behave. Such complexity can make use more difficult at first, but the information delivered is generally useful for understanding consumer behavior. What do you dislike? The user access authorization system for accessing the system is a bit confusing and it often takes ...

"Understanding your website's visitors."

What do you like best about Google Analytics? I love Google Analytics because it give you a new insight onto your website's visitors. I typically use Google Analytics to see how long users spend on a page or where the source of traffic comes from. With this we're able to keep track of our websites referrals, and build off more Backlinks from the traffic source. What do you dislike about Google Analytics? There is a major learning curve when starting to use Google Analytics. When you start ...

"Google Analytics helps with managing analytics for website users"

What do you like best about Google Analytics? Google analytics has a dashboard which provides the statics for the website traffic. All the users who come to the website, can be analyzed from the google analytics dashboard. What do you dislike about Google Analytics? Google analytics works fine with showing all data as needed. The interface is user friendly and is very easy to navigate. What problems is Google Analytics solving and how is that benefiting you? Google analytics helps with the ...

"Analytics"

What do you like best? The best thing for our company is that you can readily and easily measure ROI across multiple social media accounts. The analysis you can conduct is in a lot of depth and it is really insightful rather than just looking at one service in isolation. What do you dislike? It is very complex to use if you want to get the very most out of it. While it is great, there are a lot of skills you need to be able to fully dive down to the ROI you get from your posts. You do need ...

"Powerful program with useful insights"

What do you like best about Google Analytics? The tool is very customiseable, and the dashboards feature makes it easy to see the information you required at a glance. What do you dislike about Google Analytics? It could be a little more simple for beginners to get started, sometimes it's not clear how to find the information you require. What problems is Google Analytics solving and how is that benefiting you? It has shown which of our pages are performing well, and which pages have a high ...

"Google Analytics - E-commerce"

What do you like best about Google Analytics? I really like the charts and that you can make customer reports. What do you dislike about Google Analytics? This is not a very user friendly platform. Coming from a previous company who had our own itnernal reporting system, learning GA was complicated as there are so many different ways to pull data. In some cases, there are days in which data has flown over incorrctly as well. What problems is Google Analytics solving and how is that ...

"Google Analytics - E-commerce"

What do you like best? I really like the charts and that you can make customer reports. What do you dislike? This is not a very user friendly platform. Coming from a previous company who had our own itnernal reporting system, learning GA was complicated as there are so many different ways to pull data. In some cases, there are days in which data has flown over incorrctly as well. What problems are you solving with the product? What benefits have you realized? Having the custom reports ...

"Best way to analyse website traffic"

What do you like best about Google Analytics? All in one tool to understand flow of traffic to a website from various sources. Determine where your best visitors are located. Learn what people are searching for on your site. Visualize what people click on the most. What do you dislike about Google Analytics? I guess none. We have been using this tool since a long time but we have not encountered a single issue. Recommendations to others considering Google Analytics: Best tool for website ...