Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Google analytics review"

What do you like best about Google Analytics? UI/ UX of the analytics product is very simple; not seen much across any powerful and multi-capabilities tool What do you dislike about Google Analytics? nothing much, all is good. but if goal tracking options can be made much simpler. Specially cross-domain goals Recommendations to others considering Google Analytics: A must have for any digital marketeer and analytics guy What problems is Google Analytics solving and how is that benefiting ...

"One of the best free tool to monitor your website traffic"

What do you like best about Google Analytics? It's free. Tons of tutorials are available online to learn the platform. Really light and efficient tool to monitor website activities What do you dislike about Google Analytics? Nothing specific that I didn't like. User interface can be more simpler with easy to understand information for new users Recommendations to others considering Google Analytics: If you are new to web analytics, don't think twice. Go for it What problems is Google ...

"Easy once you get used to finding where everything is"

What do you like best about Google Analytics? The ability to set up simple campaigns easily and manage complex ones with relative ease What do you dislike about Google Analytics? Needing to spend a lot of time until I got completely comfortable with the platform What problems is Google Analytics solving and how is that benefiting you? General tracking and insights of various media metrics. Aggregating them in a certain and then if needed providing insights based on whatever we see in Google ...

"Easy once you get used to finding where everything is"

What do you like best about Google Analytics? The ability to set up simple campaigns easily and manage complex ones with relative ease What do you dislike about Google Analytics? Needing to spend a lot of time until I got completely comfortable with the platform What problems is Google Analytics solving and how is that benefiting you? General tracking and insights of various media metrics. Aggregating them in a certain and then if needed providing insights based on whatever we see in Google ...

"Best tool for Tracking User"

What do you like best about Google Analytics? One of the best things in Google Analytics is its free upto 10M user per month and secondly it gives you a complete idea what your user are doing like where they land, on which page they spend most time and where they exist from website What do you dislike about Google Analytics? No, i don't think till now i feel anything that i don't like in google analytics What problems is Google Analytics solving and how is that benefiting you? Well, Google ...

"Great for understanding onsite activity"

What do you like best about Google Analytics? The user interface is very easy to understand - both real time tracking and historical data is very easy to visualise. What do you dislike about Google Analytics? Without a tech team it could be hard to implement into a website. Recommendations to others considering Google Analytics: Make sure you set up the goal tracking correctly! What problems is Google Analytics solving and how is that benefiting you? Able to understand marketing ROI by ...

"Endless Layers of Data in a User Friendly Platform"

What do you like best about Google Analytics? I like that the layers of data analysis are so deep that you can truly look into anything. I like how you can add dimensions and analyze even narrower to pinpoint something you're looking for. I also like how it integrates easily with other platforms and reporting technologies. What do you dislike about Google Analytics? Nothing really comes to mind, except the fields on the left-hand menu could be more clearly labeled so users know what they ...

"Great software"

What do you like best about Google Analytics? Ease of usage and the output it gives for managing the ROI What do you dislike about Google Analytics? Should include more advertising platforms What problems is Google Analytics solving and how is that benefiting you? Helps in managing the campaign very well

"Need more custom dashboard"

What do you like best about Google Analytics? The amount of data is huge to digest for a small company What do you dislike about Google Analytics? Need more custom dashboard for easy reporting and understanding of data. Recommendations to others considering Google Analytics: If you are looking to get more from your website and make changes that makes your visitor buy, use this. What problems is Google Analytics solving and how is that benefiting you? I do visitor page analysis and change my ...

"Best for website analytics"

What do you like best about Google Analytics? The data can be chunked easily into the device which is being used, area of the user visiting the site also at what time they are active etc etc.. What do you dislike about Google Analytics? Something connection error in connecting search console to analytics Recommendations to others considering Google Analytics: Must for folks who have website and want to know about their website health and about their visitors. What problems is Google ...