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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1151-1160 out of 2517

RR

Rishab R

01/21/21

4.5 out of 5

"Awesome tool to track the progress of our webpage."

What do you like best about Google Analytics? The best thing about it is that I can set y own preferences and track our progress on the a daily basis or weekly according to my needs and apart from that I can categorize from the audience are coming from. What do you dislike about Google Analytics? There's not much to dislike and all the features work really well. Recommendations to others considering Google Analytics: All the things that you need to know about your website is right there. ...

Read more

VK

V K

01/19/21

3.5 out of 5

"Good but not the Best for Website Traffic Monitoring"

What do you like best about Google Analytics? I like the following things the best about Google Analytics: Real-Time Traffic Monitoring. Campaign Performance Measurement. Creating Custom Goals and Tracking. What do you dislike about Google Analytics? It samples the data for bigger date ranges. In other words, the accuracy of desired data decreases if you want it for a longer period of time. What problems is Google Analytics solving and how is that benefiting you? I use it to measure the ...

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GK

Gautam K

01/19/21

5 out of 5

"Best Analytics Tool for websites"

What do you like best about Google Analytics? Google analytics is very accurate, doesn’t slow down my site and is free to use. What do you dislike about Google Analytics? There is not much to dislike, it is the perfect suite of functionalities that i need. What problems is Google Analytics solving and how is that benefiting you? I am using analytics to measure my daily website visitors and measure user interaction and engagement to better user experience on my website.

JG

Jonathan G

01/17/21

4.5 out of 5

"Solid analysis tool to obtain information of the traffic in websites."

What do you like best about Google Analytics? At our organization we use Google Analytics to efficiently collect real-time data on our website and social network traffic and to manage our digital presence and reach. This tool provides ease of use and configuration, the familiarization with it has been fast and also the integration with our ads has been correct. What do you dislike about Google Analytics? We have adapted Google Analytics and it has worked great for our purposes on the web, ...

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AU

Anonymous User

01/11/21

5 out of 5

"Google analytics - Get to know your customers"

What do you like best about Google Analytics? Information on traffic, the type of traffic. Basically the entire history of my website visits, interactions and conversions What do you dislike about Google Analytics? The unknown metrics in analytics for certain important data points is really annoying Recommendations to others considering Google Analytics: Go for It. No second thoughts What problems is Google Analytics solving and how is that benefiting you? Traffic, type of traffic, how to ...

Read more

RK

Ranjan K

01/11/21

4.5 out of 5

"Google analytics - A must have tool for bloggers and solopreneurs"

What do you like best about Google Analytics? Gives a very detailed insight into the traffic I get on my blog. Quite easy to integrate with WordPress. What do you dislike about Google Analytics? Sometimes traffic is not accurate. They probably count the traffic of the administrator as well. What problems is Google Analytics solving and how is that benefiting you? Growing my blog and deciding future strategies by analyzing the various traffic sources and parameters.

NS

Nausheen S

01/10/21

4 out of 5

"The best Analysis and Statistics software for your Website/Application."

What do you like best about Google Analytics? The best part about google analytics is its cost effectiveness. It is basically a free software. It has a user friendly interface and very easy to operate. It can help you identify your website niche, your target audience, real time user statistics and much more. It provides insights on Seo optimization, website management tools as well as user attraction and conversion ideas. What do you dislike about Google Analytics? Since it is a free ...

Read more

NS

Nausheen S

01/10/21

4 out of 5

"The best Analysis and Statistics software for your Website/Application."

What do you like best about Google Analytics? The best part about google analytics is its cost effectiveness. It is basically a free software. It has a user friendly interface and very easy to operate. It can help you identify your website niche, your target audience, real time user statistics and much more. It provides insights on Seo optimization, website management tools as well as user attraction and conversion ideas. What do you dislike about Google Analytics? Since it is a free ...

Read more

SP

Satyam P

01/10/21

5 out of 5

"Google Analytics is the king of all the analytics platform. It's a stand-alone leader."

What do you like best about Google Analytics? I love it's UI and different layers of data possibilities available. It's quite a holistic product but the way it is designed, one can navigate through the options easily. I like the multiple functionalities available in the tool. The different segment options and data-cuts tell the entire user journey on the website. The custom-filters and conversion goals make it easier to see the entire funnel. The best option is to integrate it directly with ...

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SP

Sanjay P

01/10/21

5 out of 5

"Most detailed, granular analytics I ever used"

What do you like best about Google Analytics? Best part is its data deepness. You can even see user age, income groups, phone brands and other demographics. And you don't have to host it in your server. What do you dislike about Google Analytics? The way google process data, it really not meant for one who prefer privacy of one's users. Bad part is in exchange of analytics we at some point compromise privacy. due to privacy issue in Google analytics in early 2020 I switched to plausible ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].