Funnel Reviews in May 2025: User Ratings, Pros & Cons

"Funnel makes your headache go away!"

What do you like best? One slick system to keep all of your cost and budget related info in one place. Earlier that info could be spread out in several different systems and a nightmare to manage. What do you dislike? Nothing that comes to mind. The small issues that have come up have been fixed shortly after i mention them to support. What problems are you solving with the product? What benefits have you realized? Mainly budget issues.

"Great Product with the Support to back it up"

What do you like best? Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows us to ditch the spreadsheet and the chore of pulling spend data from every channel every day. What do you dislike? They don't have control over when channels update their APIs. For instance, we had an issue getting ...

"Such a timesaver!"

What do you like best? Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes! What do you dislike? Nothing - plus support responses are really quick and helpful so if there is an issue or error it's addressed quickly. Recommendations to others considering the product: Give it a go on the free trial, and make sure you set up your custom dimensions. Use Funnel's excellent ...

"Awesome Product for Reporting and being Professionnal with Client"

What do you like best? Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way. Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers. What do you dislike? I've been using Funnel for more than a year. I found a couple bugs but the ...

"Automation at its best"

What do you like best? The ease of use combined with the time we've saved from manual reporting and automatically exporting data to google sheets. What do you dislike? There's not much to dislike. It just doesn't integrate with one of our small channels, but only because that channel doesn't provide the information we need to be able to get accurate data. But Funnel did try and integrate. It works with every other channel though. Recommendations to others considering the product: Take the ...

"Solve all your problem with gatherig cost data from ANY source"

What do you like best? - dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics) - great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need - greate support - do you have a problem? quick response, and quick reaction with a solution - export all your data to the warehouse you prefer What do you ...

"Great product and great customer service"

What do you like best? The client focus and product. They really try to help you out on each separate edge case. What do you dislike? The product is still early stage I think, but they showed to be knowledgeable enough to tailor this product even further to the wishes of each customer and partner. What problems are you solving with the product? What benefits have you realized? (cost) reporting in spreadsheets is history. This saves a lot of time and human error doesn't have a chance any more

"Funnel = Simple set up"

What do you like best? The support team is always willing to help. Besides of that, they can bring you better ways to tackle your problem using the Funnel features. The capability to export data to BigQuery is amazing. This new feature to implement custom dimensions is very useful. What do you dislike? There isn't an implementation to filter results on data explorer view. It would be nice if I could use custom dimensions as an option in the rules to create a dimension. It would be nice if ...

"Funnel.io: Time-saving and easy to use"

What do you like best? I like the interface and the one click-connect setups. It's very easy to use! What do you dislike? I miss some data connections like full integration to Google Analytics, Search Console and Adwords. What problems are you solving with the product? What benefits have you realized? I save a lot of time since I know can have my aggregated reports and act on deviations really fast.

"Great timesaver with simple setup"

What do you like best? Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels without any manual work. What do you dislike? Detailed information on users/sessions from Google Analytics can not be imported. Recommendations to others considering the product: If you spend way too much time ...