Funnel Reviews in May 2025: User Ratings, Pros & Cons

"An Exceptionally Powerful Platform and Customer Support Has Been Fantastic"

"Almost any data source you can think about"

What do you like best? - An exhaustive list of data sources - Good data manipulation tool - Great support What do you dislike? - Some data sources are not well integrated (had issues with Glami and 2Performant) - Their visualization tool (data explorer) is basic. If you want good BI, you should export the data to BigQuery and, from there, to Google Data Studio. - Pricing What problems are you solving with the product? What benefits have you realized? It is a huge challenge to tie ...

"Excellence"

What do you like best? The easy integration with all platforms and that you don't need to know SQL or that kind of codes to create your rules. What do you dislike? That some integrations doesn't allow all the metrics or dimensions. What problems are you solving with the product? What benefits have you realized? Consolidate all our investment data in one big view and merge it with our Google Analytics numbers. So far we have almost all of our platforms connected and we are setting up the GA ...

"Perfect for Agencies"

What do you like best? I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard. Trending is the best tool Comparing different time periods is also helpful. What do you dislike? Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers. However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent than ...

"Funnel Review"

What do you like best? Great, attentive customer service and a very useful product What do you dislike? Can be fiddly to use and set up is long........ What problems are you solving with the product? What benefits have you realized? Cross channel reporting would be an absolute nightmare without funnel!

"Great software, better customer service "

What do you like best? Funnel.io is a versatile and powerful program to grab all your data to make sure you can see it in one place. It has a simple interface and it's easy to use, but the best part of the software is the team behind the software. The Funnel team takes time to understand your companies' goals and how you will be using Funnel. They work with you to build out custom data sources and bring in experts to help you find answers to your technical questions. What do you ...

"Amazing tool that can do massive work"

What do you like best? Funnel can do a lot for you really quickly because it has integrations with most of the platforms of the ad tech universe. What do you dislike? Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - You can edit exports to some extent, but it takes a little work from you if wanna see or edit the filters applied to a export. - Its not simple to "save a query", meaning that you can get the url of that query but ...

"Fantastic Funnel!"

What do you like best? Funnel has allowed us to manage the needs of multiple clients across multiple social media platforms. The Funnel dashboards are key to our optimisation processes, as we can pull in data from ALL social sources as well as Analytics data, and compare in one place. We are yet to come across another platform that offers this, and it is very time efficient when managing campaigns. What do you dislike? The only downside to using Funnel on a large scale is that the ...

"Simple & powerful"

What do you like best? - One place: Funnel allows us to gather all advertising metrics in one place - a huge time saver and great way to get a fast and clear overview. - Set-up effort: Funnel has direct connections with very many platforms creating easy set up and allowing for quick presentation and visualization of advertising metrics - Export: Funnel allows you to keep your data where it is most suitable for you, whether it is on the funnel platform, exporting to data warehouse, or ...

"Appreciation of Bruno"

What do you like best? The help of the developers was extraordinary! Especially developer Bruno helped us immensely and we would not have been able to solve this problem without his help. What do you dislike? Nothing, perhaps only faster response time Recommendations to others considering the product: Really great software! What problems are you solving with the product? What benefits have you realized? We are merging marketing data from +10 channels and our website sales.