Funnel Reviews in June 2026: User Ratings, Pros & Cons

"Great tool to build dashboards for clients and internal use"

What do you like best? Combining multiple advertising channels en create custom metrics for these. What do you dislike? Difficulty to set up dashboard for all clients and to add internal users for alle clients. Recommendations to others considering the product: Combining the spend en revenue to KPI's What problems are you solving with the product? What benefits have you realized? Create dashboards for clients and internal use of cost of sales off all clients.

"Game changer"

What do you like best? Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it. What do you dislike? At present Funnel only works with data at the Campaign level. The ultimate feature for us would be to have data available at the Ad Group level as well. Recommendations to others considering the product: Go through the teething issues (& use Funnel's support if ...

"A time saving tool that represents the perfect addition to - in our case - Google Analytics!"

What do you like best? Excellent Support. T dimensions features are awesome! What do you dislike? It takes some time until the tool and the ad campaigns are prepared properly. Recommendations to others considering the product: Your adcampaings may need some changes in order to appear in a wanted way in funnel. Mainly regarding the naming conventions in our case. What problems are you solving with the product? What benefits have you realized? We do save about eight to ten hours per month and ...

"Great tool to combine Google Analytics data and ad plattform costdata"

What do you like best? I like the fact the Funnel gives you both Google Analytics data and ad plattform data in one place for great insight on how all digital channels are performing in terms of traffic, conversions and costs. Great dashboard and reporting capabilities. Easy to use and setup. You have basically every metric there is from Analytics + the cost data from ad platforms. Supports also building your own custom metrics. You can also upload ad platform data to Google analytics ...

"Great tool to analyze marketing spend and performance!"

What do you like best? Funnel is a great and really easy tool to use, giving me a good overview of marketing spend and performance of our different channels. Their staff is also really helpful and supportive. What do you dislike? Wouldn't say that I dislike something with Funnel. What problems are you solving with the product? What benefits have you realized? To be able to easily analyse marketing costs and performance. Funnel saves A LOT of time!

"Great Marketing Analytics Tool for Online Marketers"

What do you like best? I like the best that I finally have a single platform for all cost data. I get data from all my clients ad platforms into Funnel and can hence easily see what is working and what isn't. This saves me a lot of hours on a weekly basis and gives me greater control in general. What do you dislike? I dislike the fact that Funnel wasn't invented earlier. I've wasted weeks of my life doing something that Funnel could've done for me automatically. What problems are you ...

"Incredible!"

What do you like best? This platform does all the hard work for me. Instead of spending hours collecting all this data in one place for my bosses, Funnel.io does all the collecting for me! Now, all I have to do is send my bosses the report. Funnel.io has made my job so much easier and has provided me with everything I need to get the proper data and reports. Also, if I had any questions, they were there for me every step of the way. What do you dislike? Nothing at all. This product does ...

"Within an hour of signing up for Funnel, we automated weekly reporting for all 40 of our clients."

What do you like best? Funnel integrates with all the ad networks (not just the big 3) to connect your spend data to your google analytics conversion data. It's extremely easy to connect to a new channel, and their custom dashboards let you report on performance in really any way you need to. Their customer service is brilliant, and they're refreshingly honest about what the product doesn't (yet) do. What do you dislike? Funnel does not currently connect with analytics packages other than ...

"Within an hour of signing up for Funnel, we automated weekly reporting for all 40 of our clients."

What do you like best? Funnel integrates with all the ad networks (not just the big 3) to connect your spend data to your google analytics conversion data. It's extremely easy to connect to a new channel, and their custom dashboards let you report on performance in really any way you need to. Their customer service is brilliant, and they're refreshingly honest about what the product doesn't (yet) do. What do you dislike? Funnel does not currently connect with analytics packages other than ...

"Unify all the marketing spend"

What do you like best? Funnel connets to numerous advertising platforms, pulls spend data and integrates into one single format. Harmonized data is ready to be loaded to our data warehose. If we were about developing connectors to all platforms we use it would take months. With Funnel it took minutes. What do you dislike? Nothing bad to say. The service works as expected. What problems are you solving with the product? What benefits have you realized? Measuring Return of Investment for all ...