Funnel.io Reviews in June 2026: User Ratings, Pros & Cons

Great tool for top of funnel metrics from Google Analytics and Paid Platforms

What do you like best? I like the fact that you're able to pull together all of your Google Analytics data and integrate it with paid platforms (Adwords, Bing Ads, Facebook, LinkedIn, etc. It's easy to build and customize reports and dashboards, see progress WOW or MOM, and project monthly performance. What do you dislike? It doesn't integrate with Salesforce.com so there is no way to see full funnel, or closed-loop reporting. What business problems are you solving with the product? What ...

Makes Cross-Channel Reporting and Full-Funnel View Easy

What do you like best? Extremely data agnostic. Connects to any and every platform I've needed in terms of both analytics and advertising. Also offers spreadsheet uploads for any platform not currently supported by it's daily data pull! And the ability to create dashboards pulling from the exact metrics I want makes full-funnel analysis streamlines, and reporting to clients couldn't be easier. What do you dislike? Some things aren't intuitive. There's a "dashboard" tab that doesn't ...

Marketing Coordinator

What do you like best? Integration with GA Possibility to track registrations from specific UTMs Great support team! What do you dislike? So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily What business problems are you solving with the product? What benefits have you realized? Being able to calculate our UAC - funnel is the tool to go to for me.

A great product that just continues to improve

What do you like best? The channels and custom reports. I also really like the web explorer and easy data upload features. The custom reports specific to Crowdcube are also highly beneficial in learning how our marketing funnel is building and developing. What do you dislike? No attribution reporting, no google sheets yet! More LTV insight and analysis. No link to google sheets yet. The Reporting suite is not yet good enough and I have after time stopped using it. The site ...

great tool

What do you like best? real time view of costs spread across channels. custom dashboards What do you dislike? the dates are set for each report and it is quite hard to amend those quickly What business problems are you solving with the product? What benefits have you realized? i'm saving a lot of time on resources for reporting

Matching cost data with GA data easily

What do you like best? I like the possibility to create custom dmension and custom metrics to have incredible detailed reports. It is also possibile to upload cost data occurred with smaller agencies that are not included in the funnel network (which contains big names. The tool is very fast on generating reports having cost data. What do you dislike? I don't like the integration with Facebook, that is a little liacking. It's not possible to integrate at insertion level, but only at ...

Funnel makes it easy

What do you like best? The best thing I like about funnel is that it allows me to maximise the value of my Google Adwords campaign via. Its VOAS and Value tab makes it easier to allocate budget at a glance hereby making my campaigns a winner. What do you dislike? What I dislike is the fact that I have to manually do the computations for percentage unlike in Google wherein it reflects the percentage of increase/ decrease or change value. I hope this can be added soon so I don't have to do ...

Funnel's customer service is top notch!

What do you like best? Funnel's response time to questions/inquiries are always prompt and handled in a professional manner. They also take every feature request into consideration, and often times will build against, which is a great incentive to continue providing the feedback. What do you dislike? 1 If more than a handful of channels in funnel are entered, it will slow down/severely delay the webpage from loading. 2 Time zones make emergency requests take longer. We're in EST, so if ...

Game changer

What do you like best? Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it. What do you dislike? At present Funnel only works with data at the Campaign level. The ultimate feature for us would be to have data available at the Ad Group level as well. Recommendations to others considering the product Go through the teething issues (& use Funnel's support if ...

Great Stuff, helps me to shortcut my processes

What do you like best? more control over my costs in a fragmented world What do you dislike? i am still waiting for some features like targets and sometimes the mapping prefs changes, but overall i am very happy with funnel What business problems are you solving with the product? What benefits have you realized? reporting to finance, cost control, budget planning