Funnel.io Reviews in May 2025: User Ratings, Pros & Cons

Awesome Product for Reporting and being Professionnal with Client

What do you like best? Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way. Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers. What do you dislike? I've been using Funnel for more than a year. I found a couple bugs but the ...

Great product and great customer service

What do you like best? The client focus and product. They really try to help you out on each separate edge case. What do you dislike? The product is still early stage I think, but they showed to be knowledgeable enough to tailor this product even further to the wishes of each customer and partner. What business problems are you solving with the product? What benefits have you realized? (cost reporting in spreadsheets is history. This saves a lot of time and human error doesn't have a ...

Solve all your problem with gatherig cost data from ANY source

What do you like best? - dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics - great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need - greate support - do you have a problem? quick response, and quick reaction with a solution - export all your data to the warehouse you prefer What do ...

Automation at its best

What do you like best? The ease of use combined with the time we've saved from manual reporting and automatically exporting data to google sheets. What do you dislike? There's not much to dislike. It just doesn't integrate with one of our small channels, but only because that channel doesn't provide the information we need to be able to get accurate data. But Funnel did try and integrate. It works with every other channel though. Recommendations to others considering the product Take the ...

Funnel = Simple set up

What do you like best? The support team is always willing to help. Besides of that, they can bring you better ways to tackle your problem using the Funnel features. The capability to export data to BigQuery is amazing. This new feature to implement custom dimensions is very useful. What do you dislike? There isn't an implementation to filter results on data explorer view. It would be nice if I could use custom dimensions as an option in the rules to create a dimension. It would ...

Funnel.io: Time-saving and easy to use

What do you like best? I like the interface and the one click-connect setups. It's very easy to use! What do you dislike? I miss some data connections like full integration to Google Analytics, Search Console and Adwords. What business problems are you solving with the product? What benefits have you realized? I save a lot of time since I know can have my aggregated reports and act on deviations really fast.

Great timesaver with simple setup

What do you like best? Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels without any manual work. What do you dislike? Detailed information on users/sessions from Google Analytics can not be imported. Recommendations to others considering the product If you spend way too much time ...

Convenient & Useful

What do you like best? The support team you receive is great and very willing to help to make sure we're using the platform to its fullest potential. The setup is relative easy as well. What do you dislike? Limited in some of the metrics that you can report on. What business problems are you solving with the product? What benefits have you realized? Helps with reporting for our clients

Great for funnels, but sometimes hard to set up

What do you like best? Easy to make funnels and analyze flow of abandonment What do you dislike? It is hard sometimes to initially set so that you can read it accurately What business problems are you solving with the product? What benefits have you realized? Get more people down the funnel

Great for sales

What do you like best? I like that Funnel . io gives a complete picture of my ads What do you dislike? There is nothing I do not like about Funnel. io What business problems are you solving with the product? What benefits have you realized? It gives me a complete picture of my advertising. I really like it