Funnel.io Reviews in May 2025: User Ratings, Pros & Cons

Easy set up, easy custom and time saving

What do you like best? Funnel was easy to set up for cost import, report creation Lot of data available from different platform Custom dimension is very useful to create reports according to marketing objectivs Very time saving by centralization Support really reactive What do you dislike? Some Google Analytics limits on attribution Not all metrics are available What business problems are you solving with the product? What benefits have you realized? We save a lot of time in ...

Easy to set up, saves a lot of time

What do you like best? Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms. What do you dislike? It delivers what I expect. Nothing bad to say. What business problems are you solving with the product? What benefits have you realized? Gathering cost data from different ad platforms instead of mining from different platforms via excel.

Great software and simple

What do you like best? Media sources work like a charm, and with customized measurements and metrics it's simple to imagine basically any unique KPI you may need. What do you dislike? Charts have some restrictions, however these problems can typically be bypassed by reconsidering and streamlining information discussion What business problems are you solving with the product? What benefits have you realized? Great presentations and very good KPI

Two thumbs up: Great price and great program

What do you like best? I like the ability to establish our own custom metrics as well as find performance analysis in one central place. If you're a business who is running different campaigns across various channels, Funnel.io is a MUST for you. Not only does it have so many different features, it also is available for a very low price. What do you dislike? Although I am just trying this software out right now, I have no complaints so far. What business problems are you solving with ...

Great!

What do you like best? Funnel.io has been super helpful pulling in our data from different platforms. What do you dislike? Our company wishes there was a way to see visuals accompany. What business problems are you solving with the product? What benefits have you realized? It has allowed us to take analytics from different avenues and bring it into one concise areas.

Great tool for reporting

What do you like best? Easy to build dashboards that you can share easily with team members. Straight forward that allows you to connects to everything digital across SEM, Display, and Social What do you dislike? Funnel does lack a few features such as ad reporting, campaign level reporting and funnel reporting, all of which are necessary metrics for accurate analytics. Recommendations to others considering the product If you're looking for a low cost tool, I would suggest trying ...

Great concept and application, albeit finnicky

What do you like best? Easily see important channel metrics by campaign, easy to use interface, reliable customer support What do you dislike? Connections regularly fail for no reason, unable to see granular data Recommendations to others considering the product If you run a large number of campaigns on multiple channels and need a way to easily see spend by campaign aggregated by channel, this is an easy choice. What business problems are you solving with the product? What benefits have ...

Funnel makes your headache go away!

What do you like best? One slick system to keep all of your cost and budget related info in one place. Earlier that info could be spread out in several different systems and a nightmare to manage. What do you dislike? Nothing that comes to mind. The small issues that have come up have been fixed shortly after i mention them to support. What business problems are you solving with the product? What benefits have you realized? Mainly budget issues.

Great Product with the Support to back it up

What do you like best? Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows us to ditch the spreadsheet and the chore of pulling spend data from every channel every day. What do you dislike? They don't have control over when channels update their APIs. For instance, we had an issue ...

Such a timesaver!

What do you like best? Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes! What do you dislike? Nothing - plus support responses are really quick and helpful so if there is an issue or error it's addressed quickly. Recommendations to others considering the product Give it a go on the free trial, and make sure you set up your custom dimensions. Use Funnel's excellent ...