Funnel.io Reviews in May 2025: User Ratings, Pros & Cons

great time saver!

What do you like best? the plethora of connectors the bigquery connector that updates regularly every 6 hours the simplicity of mapping/editing the schema and how it propagates to BigQuery What do you dislike? the documentation on what each metric/dimension means is not always 100% accurate Recommendations to others considering the product just be careful when managing multiple reports from the same source. That tends to convolute the warehouse schema . One way around it is to have ...

Let us solidly offload our marketing integration efforts

What do you like best? The ability to export data tables to S3 for further integration has saved us endless hours for integration; the ability to pick up data from S3 has also been super useful. What do you dislike? For what we need, Funnel's the perfect tool. They get data in and organized, we can get what we need out for analysis and comparison. There's nothing to dislike. Recommendations to others considering the product Integrate your marketing data and get to building your own ...

Funnel has allowed us to do more with fewer team members and fewer hours

What do you like best? I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you use into one big data set that you can then use to create automated reporting dashboards in Google Data Studio. We've saved hundreds, if not thousands, of hours by letting Funnel do the heavy lifting for us, so that we can focus more on analysis and campaign improvements, rather than just compiling the data. What do you ...

Great for analyzing advertising spending and budget

What do you like best? Funnel makes viewing in house expenses, as well as external expenses and spending easily trackable. To be able to share data to Google Analytics (even for channels that aren't affiliated with Google helps a lot/makes the job easy especially when it saves SO much time on manual entry. What do you dislike? I don't have too much to dislike about Funnel.io considering mostly every time I have used this software, it has given me no problem - it is user friendly, very ...

Great Platform

What do you like best? I like how easy it is to use and the amount of features to choose from. It's also fairly reliable. Their customer support is always very helpful as well. The analytics seem to go above and beyond other sources. It also offers a wide range of flexibility. What do you dislike? The monthly rate is quite high and there are minor limitations to the data presentation. I wish the GUI was more in depth and they should add the ability to create custom reports. What business ...

Easy to use

What do you like best? When I switched to funnel.io I was apprehensive but it was very easy to use What do you dislike? I don't really have anything I dislike. It really suits my needs. What business problems are you solving with the product? What benefits have you realized? I was using multiple platforms for analytics but this all in one approach is bettet

Great product for integrating marketing data

What do you like best? It makes it easy and useful to integrate and compile data into one flow so that we can ingest the data on our end -- which is great What do you dislike? It can me complex for non-technical folks or folks who are not familiar with data flows, but it will likely not be used by them. What business problems are you solving with the product? What benefits have you realized? Ingesting and compiling data into one place from many sources.

A strong product that is still being developed

What do you like best? A great Customer support service that will go to great lengths to help you as a customer What do you dislike? There are still some small quirks that needs to be worked out, but all in all it is great What business problems are you solving with the product? What benefits have you realized? Collect all marketing spend

Great for merging cross team data

What do you like best? Funnel is great to pull performance data across all your teams needs into one place. It offers a high level overview of cross channel spend and performance and avoid wasting time within each specific ad platform. What do you dislike? Creating dashboards can be a confusing process given all the various metrics however the Funnel IO webinars are great resources. Recommendations to others considering the product Use the webinar resources for any additional learnings ...

A Work-in-Progress but Customer Support Has Been Fantastic

What do you like best? Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have questions or suggestions, and they're more than willing to explore creating new API connections for platforms they don't currently support. What do you dislike? You won't find every single platform supported in Funnel ...