Funnel.io Reviews in May 2025: User Ratings, Pros & Cons

Product 10/10 Service 10/10

Incredible product and the customer service is truly exceptional. I had multiple questions and always had someone highly knowleadgeable on hand to help me solve them. Would definitely recommend to anyone searching for a data management solution.

Funnel is a masterpiece of Software as a Service providing fantastsic ETL for a myriad of sources.

What do you like best? Easy to connect ETL from sources to Google BigQuery data-warehouse. What do you dislike? Needs even more native connectors to be added Recommendations to others considering the product: Check all of the fields that you need are available from the connectors first. What problems are you solving with the product? What benefits have you realized? Near real time dashboarding of paid and organic social media sources

An Exceptionally Powerful Platform and Customer Support Has Been Fantastic

Almost any data source you can think about

What do you like best? - An exhaustive list of data sources - Good data manipulation tool - Great support What do you dislike? - Some data sources are not well integrated (had issues with Glami and 2Performant) - Their visualization tool (data explorer) is basic. If you want good BI, you should export the data to BigQuery and, from there, to Google Data Studio. - Pricing What problems are you solving with the product? What benefits have you realized? It is a huge ...

Excellence

What do you like best? The easy integration with all platforms and that you don't need to know SQL or that kind of codes to create your rules. What do you dislike? That some integrations doesn't allow all the metrics or dimensions. What problems are you solving with the product? What benefits have you realized? Consolidate all our investment data in one big view and merge it with our Google Analytics numbers. So far we have almost all of our platforms connected and we are ...

Perfect for Agencies

What do you like best? I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard. Trending is the best tool Comparing different time periods is also helpful. What do you dislike? Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers. However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent ...

Funnel Review

What do you like best? Great, attentive customer service and a very useful product What do you dislike? Can be fiddly to use and set up is long........ What problems are you solving with the product? What benefits have you realized? Cross channel reporting would be an absolute nightmare without funnel!

Great software, better customer service

What do you like best? Funnel.io is a versatile and powerful program to grab all your data to make sure you can see it in one place. It has a simple interface and it's easy to use, but the best part of the software is the team behind the software. The Funnel team takes time to understand your companies' goals and how you will be using Funnel. They work with you to build out custom data sources and bring in experts to help you find answers to your technical questions. What do you ...

Amazing tool that can do massive work

What do you like best? Funnel can do a lot for you really quickly because it has integrations with most of the platforms of the ad tech universe. What do you dislike? Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - You can edit exports to some extent, but it takes a little work from you if wanna see or edit the filters applied to a export. - Its not simple to "save a query", meaning that you can get the url of ...

Amazing tool that can do massive work

What do you like best? Funnel can do a lot for you really quickly because it has integrations with most of the platforms of the ad tech universe. What do you dislike? Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - You can edit exports to some extent, but it takes a little work from you if wanna see or edit the filters applied to a export. - Its not simple to "save a query", meaning that you can get the url of ...