Full Circle Insights Reviews in June 2025: User Ratings, Pros & Cons

"Amazingly Powerful Analytics for Sales and Marketing Teams"

What do you like best about Full Circle Insights? Whoever came up with this idea and how to set it up in Salesforce is a true genius because it is not easy. We are getting a lot of actionable data (ROI mainly) about every single touch point we have with our prospects, when it happened, how quickly campaigns are moving pipeline into the funnel, what "makes" an opportunity for us, and more. Everyone who's seen what it can do is really amazed at the data available. Support has been amazing, I ...

"Transformed the way marketing is viewed in our organization"

What do you like best about Full Circle Insights? We chose Full Circle bc it gave us the visibility we needed into revenue attribution AND integrated directly into SFDC - so all of the sales and marketing leaders are looking at the same metrics every day. We were quickly able to make actionable decisions based on the insights it showed us - propelling us to invest in channels that were the best contributors to our growth. What do you dislike about Full Circle Insights? As with any system, ...

"Impact Your Business with Full Circle Insights"

What do you like best about Full Circle Insights? The vast amount of data captured by Full Circle and the ability to work with Salesforce's reporting functionality to extract actionable insights that can drive change within your organization. What do you dislike about Full Circle Insights? The only drawback that I've found is doing robust channel-level reporting, but that may be more a limitation with the campaign member object in Salesforce rather than Full Circle functionality. What ...

"Mostly Good Experience with Full Circle"

What do you like best about Full Circle Insights? Lead re-activation is a nice feature. Date stamping as the Lead progresses through the lifecycle is also a nice feature. What do you dislike about Full Circle Insights? Too many components on the campaign member object Recommendations to others considering Full Circle Insights: Really get to know your org's pain points before configuring Full Circle. What problems is Full Circle Insights solving and how is that benefiting you? helping ensure ...

"Metrics that enable better sales/marketing alignment resulting in improved revenue growth "

What do you like best about Full Circle Insights? 1.) Unified reporting across Leads & Contacts 2.) Multi-touch Campaign Influence models 3.) Accurate campaign ROI 4.) Marketing, ADR & Sales funnel conversion, volume, and velocity 5.) Historical response trending 6.) More granular aging analysis 7.) Tipping point analysis 8.) Single source of truth in Salesforce for cross departmental transparency and credibility 9.) Flexible analytics platform that adapts to our rapidly changing ...

"Marketing attribution within SalesForce made somewhat easy"

What do you like best about Full Circle Insights? All attribution is tied to the campaign member object within Salesforce, which is an object marketing was already using to track activities. This made the implementation and tracking relatively easy, all things considered. What do you dislike about Full Circle Insights? While the implementation was somewhat painless, ensuring that everything is tracked correctly and all the settings within FullCircle are exactly as needed has been somewhat ...

"Real-time management visibility into our demand generation waterfall"

What do you like best about Full Circle Insights? The customer support team at Full Circle is one of the best we've worked with. They are incredibly responsive and committed to our success, even when our questions stretch beyond Full Circle's scope. Love the native integration to Salesforce.com campaign member responses. What do you dislike about Full Circle Insights? The user interface is a little dated and implementation required services/wasn't self serve. Luckily the services team is ...

"Good product and customer support but can be more intuitive. "

What do you like best about Full Circle Insights? The FC team is very helpful, particularly Roan. The response management, reevaluation, and reanimation products are integral to our business. Marketing drives all of their campaign attribution reporting from fields provided by FC, on the campaign member and opportunity. What do you dislike about Full Circle Insights? The future methods are also inefficient and the code can be improved. We find that enhancements in our org, or the ...

"Very effective lead tracking tool"

What do you like best about Full Circle Insights? Allows for tracking of lead waterfall directly in Salesforce without having to export leads and contacts separately for analysis. Requires little additional effort on the part of the sales team but provides critical data. What do you dislike about Full Circle Insights? It is highly customizable which is a blessing and a curse. For our install it took a few months to become fully operational. What problems is Full Circle Insights solving and ...

"Excellent"

What do you like best about Full Circle Insights? It gives me holistic information on marketing leads to revenue. What do you dislike about Full Circle Insights? It is a bit a heavy lift to operate. I have to rely on my sales ops tech team to create some of the custom charts and tables. What problems is Full Circle Insights solving and how is that benefiting you? Goal is to understand the efficacy of our marketing campaigns -- and Full Circle Insights really helps.