Full Circle Insights Reviews in June 2025: User Ratings, Pros & Cons

"Tons of Insights"

What do you like best about Full Circle Insights? The tracking capabilities it has given our company. We are now able to do complete funnel tracking, breaking it down in different ways than before. What do you dislike about Full Circle Insights? Some of the technical features have impacted our sales team and their processes which has been a little bit of a challenge. What problems is Full Circle Insights solving and how is that benefiting you? We currently solving a conversion problem in ...

"Good tool - needs more training "

What do you like best about Full Circle Insights? The reporting features pre-built dashboards. What do you dislike about Full Circle Insights? While we have the tool, we need/needed more training. We are going in blind without having a marketing operations person and this tool was supposed to help aid that missing gap function. It just creates more a gap. Recommendations to others considering Full Circle Insights: Further detail out hours of training and how much training will be covered in ...

"Love FCI for funnel management and insights"

What do you like best about Full Circle Insights? We are much more confident in our funnel attribution results. We are able to better allocate budget to campaigns and programs that turn into business. What do you dislike about Full Circle Insights? It does take some setup, but worth the time coordinating between Sales and Marketing. What problems is Full Circle Insights solving and how is that benefiting you? sales and marketing attribution and alignment

"Full Circle is a must have for the B2B marketer"

What do you like best about Full Circle Insights? Gone are the days of having to manually attribute marketing results and doing a lot of guesswork. I have been looking for a solution for years that can tie it all together and Full Circle does just that. I am able to evaluate in real-time all of our marketing efforts and see the ROI on all of our programs and events.The support team is wonderful and the platform itself is easy to use and visually appealing. What do you dislike about Full ...

"The Best Tool for Tracking Marketing and Sales KPIS"

What do you like best about Full Circle Insights? The customization of the tool to fit our needs is one of the best features. Full Circle has built a tool that at its core provides so much value from the day you turn it on. The core product's functionality was built in a way that it makes it easy to use in many other scenarios and business cases. We not only use FC for tracking marketing campaign influence and attribution but for tracking lead hand off to sales and to report salesrep ...

"Best Tool for ABM Marketers"

What do you like best about Full Circle Insights? I love the matchmaker tool! It's very easy to automatically assign and convert leads to accounts! What do you dislike about Full Circle Insights? Onboarding can be a little better. They expect you to read alot of manually documentation on your behalf. What problems is Full Circle Insights solving and how is that benefiting you? We're solving marketing influenced reporting problems and lead to account matching. We realized marketing has a ...

"Critical to our Operations Infrastructure"

What do you like best about Full Circle Insights? FullCircle is an invaluable component of our sales and marketing infrastructure. Before FC there was a massive amount of manual reconciling (outside of SF) and a lot of frustration (inside of SF) with the object limitations for marketing users. What do you dislike about Full Circle Insights? This isn't a "dislike" per se, but something that everyone should be aware of. It's a big implementation - and FullCircle will be the first to admit ...

"Can't live without this in Sales too, not just Marketing..."

What do you like best about Full Circle Insights? Aligned funnel reporting between Sales & Marketing that accounts for deficiencies in Salesforce.com's native Lead-to-Opportunity model. Our reporting doesn't break in a multi-touch model where we could be working with Contacts, not just Leads. What do you dislike about Full Circle Insights? There's a few quirks about Salesforce's native Campaign Membership, which FCI builds on top of... They are limitations of Salesforce, not of FCI ...

"A MarTech Must Have"

What do you like best about Full Circle Insights? Campaign Funnel Attribution is hands down my favorite part of FC. Once setup, I can easily run reports to see what impact on the funnel individual campaigns or campaign types have had. These reports also easily build our dashboards which we use on a daily basis to understand our funnel impact. What do you dislike about Full Circle Insights? I wouldn't say this is a dislike, but once you initially start using FC, there is a lot to learn. ...

"Involvement with Full Circle experience"

What do you like best about Full Circle Insights? Centralizing Contact and Leads records into one object and the ability to customize additional fields. What do you dislike about Full Circle Insights? Pro - Full Circle is a powerful tool, Con - Full Circle is powerful tool. There are a lot of technical understanding that is required to get the full benefit from the tool. What problems is Full Circle Insights solving and how is that benefiting you? One of our biggest and most recent ...