Exponea Reviews in July 2025: User Ratings, Pros & Cons

MIGRATED TO Bloomreach Engagement

Great Product and Great Team

What do you like best? It's a bit difficult to choose which is better between the great team or the well-rounded product. The product as the Customer Data Platform is remarkable and has truly allowed us to have a 360° view of each and every customer that shops with us. They call this attribute the true Single Customer View and I think the word "true" describes it very well. We are able to leverage this regardless of how our customers engage with our brand. We can understand each of them ...

More Execution, Less IT

What do you like best? It seems as though Exponea has no limits! I kept coming up with different ideas and concepts for use cases which were not preset in the tool, up to that point. Their team never once told me "I'm sorry, we can't do that" or "our tool doesn't do that". The Exponea team always came back to me with "There is always a solution", because the platform works with all tools and their data-driven employees function on a highly technical level. The tool is very agile and ...

Multi-Channel Automation with Exponea

What do you like best? We started with Exponea 3 years ago and have been using them ever since. I worked with so many different tools before that, but Exponea is the most complex because it's capable of integrating analysis, emailing, SMS and Facebook messages. This makes it so much more easy to design multi-channel campaigns, automate, test and evaluate the results, all in one place. To me, this is a huge benefit. Keep in mind that the platform, for the most part, is user-friendly as ...

A great platform where you are never alone. There is always someone to help you

What do you like best? From my point of view, Exponea is a platform that will be used a lot in the future. It solved many issues for my company and the staff was incredibly helpful with any issue I had. Even though some scenarios were too complex to be handled just by me, I had help from all over, from the help centre to the designated person who is managing our account. The platform has great features and with a bit of knowledge of the front end, many amazing results came out of the ...

Easy to use but robust at the same time.

What do you like best? It really helped me to get my automated email campaign off the ground and once set it runs really smoothly with lots of analytics available. Also every change is executed within minutes. The process map (email campaign builder) was really easy to use and with just drag and drop it was done in no time. What do you dislike? The product was all good for my purposes. What problems are you solving with the product? What benefits have you realized? It can serve ...

Review

What do you like best? I like that Exponea is user friendly, with complex functionalities, great design and helpful online support team! What do you dislike? The low responsiveness of our account manager and sometimes robustness of the system (for example if one instance of an event or event attribute is missspelled, it stays in the data forever, which can be ery misleading and contributing to chaos in the complex data) What problems are you solving with the product? What benefits ...

Exponea is smart tool that can help to our business.

What do you like best? scalability, versatility, user interface What do you dislike? Missing price information on a web page. What problems are you solving with the product? What benefits have you realized? marketing automation of campaigns

A great marketing automation system in the market.

PROS & CONS What are the best aspects of this product? Back then, I dealt with different kinds of marketing automations tool like Pardo and Marketo. I later came to realize that Exponea happens to be that fantastic soluton made for our business needs. It's considered to be one intricate tool that offered us with one-on-one interaction of our targets. What aspects are problematic or could work better? So far, there's nothing much to hate with this tool. Initially, you may assume it's ...

A functional and worthy data analytics software.

PROS & CONS What are the best aspects of this product? A majority of the online activities that we have are directly linked to this software. We can make use of triggers easily, funnels, and filters to target the intended audience for a certain campaign. It offers a wide range of possibilities ranging from how you can create a campaign to details involved in a campaign. What aspects are problematic or could work better? From time to time, our primary aim is to significantly increase the ...

Exponea is cost efficient and allowed us to run away with a couple Effie awards.

PROS & CONS What are the best aspects of this product? We've been making use of this tool and their support for our renowned Fofola campaign, which garnered us a couple Gold Effie awards for our highly effective communication. Exponea has given us numerous media insights. For instance, after doing an analysis on YouTube and Facebook traffic for a campaign site, we understood that while both are priced similarly, those coming into YouTube are the ones who were active and have a tendency to ...