Exponea Reviews in July 2025: User Ratings, Pros & Cons

MIGRATED TO Bloomreach Engagement

Power and easy with great support

What do you like best? Currently using Exponea to create scenarios to help capture abandoned baskets from online customers, the logic is very to follow and create using simple triggers, events and flow charts but the end result is very powerful. The implementation was very quick and fairly smooth, any problem that we faced the guys at exponea were able to come together and find a solution with good communication. What do you dislike? When creating a new scenario within exponea it ...

We can now do things and put them into action with Exponea.

PROS & CONS What are the best aspects of this product? The tool is simple to utilize. Even those who have little or no IT background can easily get by with this software. This is essential since you could end up being a business person incpable of writing code and requests or you may see yourself hiring an IT personnel with very limited business perspective. What aspects are problematic or could work better? If you're the kind who is used to dabbing into Google Analytics, it'll take a ...

Excellent results, professionalism at its best.

What do you like best? Exponea is very easy to use and pretty intuitive. Understanding of the basic level is enough for working with the tool, however, if you'd like to do more advanced things, you will need a better understanding of all the aggregates. Once it's understood, it's very easy to generate formulas, quickly segment customers, and generate the aggregates mentioned. Creating dashboards is also a great feature, that we like a lot. The team is another thing that should be ...

A tool that does a splendid job in analytics and marketing!

PROS & CONS What are the best aspects of this product? There are a few things things that I love with Exponea. These are: real-time data, software usability, and customer support. The data that we want to work with aren't sampled or have gone through several days of delay. It's in fact, displayed and done in real-time. We're also utilizing data directly for action in scenarios to making offers for certain segments of users. What aspects are problematic or could work better? It's ...

Exponea = Actionable CDP

What do you like best? So, we started using the Exponea tool a while back and we are able to gain a lot of value from it. It was able to unify all of our data in a way that allowed us gain a lot of value, and it offered a unique, real-time view of all of our customers - called the single customer view. Due to this we were able to segment our customers into groups and communicate with each of them with relevant messaging instead of offering the one-size-fits-all approach. We're sending ...

Great Chance

What do you like best? There are many possibilties to work with Exponea. Exponea has a great support chat and if the data migration is done there are a lot of chances to raise the turnover. What do you dislike? In Germany there's a need of structure regarding the Exponea migration workflows. But we've the feeling that Exponea is working currently on this issue to make there German customers happier more and more. What problems are you solving with the product? What benefits have you ...

Fast analytics and reporting. Needs a dedicated employee.

What do you like best? Honestly, the part I like the most is when you have great data on your hands, you can do a ton of stuff very quickly: analyses, reports, segmentations. You'll get an immediate answer to virtually any question. With reports, for example, I'm able to create one in 30 seconds flat. This saves time since I don't have to bother our BI team, where it would take them a while to conduct. You'll find your way though, whatever you're planning on doing. It's fascinating ...

Reduce our techstack to one—Exponea!

What do you like best? The main reason why we were so drawn to Exponea was because in some form or another we were already employing these features—just from multiple suppliers, where obviously the data was all very siloed, and holistically-speaking it wasn't particularly useful. Having everything under one roof was a focus, and Exponea's version of each feature is pretty much at least as good, if not better than the other individual tools of the past. We haven't really started fully ...

Getting to Know our Customers

What do you like best? A/B Testing, Recommendations, Predictions. We are able to generate variations in images and text in our messaging towards our segmented groups, via email, sms, web, etc and test their performance in real-time with the A/B test feature. This has been really cool for us because we can clearly see what is doing well and what is not doing as well. Exponea also offers Recommendations which has been critical in us being able to upsell and cross-sell to our user ...

Perfect easy-to-use tool for automation of marketing campaigns.

What do you like best? I really like that Exponea is user-friendly and even beginner without any advanced knowledge is able to use it. And if there is any blocker, their support will do their best to help you. What do you dislike? I do not really like that there are basic things missing such as copy-pasting from one scenario to the other one. Or you cannot for example copy all the values from the condition. Or you cannot use one condition from the scenario in the other scenario (you ...