Exponea Reviews in July 2025: User Ratings, Pros & Cons

MIGRATED TO Bloomreach Engagement

Exponea is a powerhouse of Marketing, Analytic and Customization Tools!

What do you like best? Exponea is an all-in-one suite of tools to customize sales channels and marketing analytics. They have an easy to use GUI with top notch customer support. Onboarding was the best we have every experienced with constant support and training. Exponea is excellent at taking in our feedback and implementing feature improvements. This is one of the best platforms we have every used and no other platform can do all the things that Exponea offers. What do you dislike? ...

A fast platform enabling data-driven experimentation

What do you like best? What really stands out to me is the platform speed. It not only makes certain functions easy to work with (e.g. reports), it also is the foundation of successful testing and experimentation. I actually enjoy the user interface -- I found it easy to grasp, and it has a logical structure. It's also nice to have full access to all the data from reports and weblayers. This opens up a lot of possibilities for experimentation and testing hypotheses. What do you dislike? ...

User-friendly and flexible, with good support

What do you like best? The platform can be really user-friendly. After you learn how it works, it's easy to navigate the system and do what you want to get done. The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas. Exponea has been flexible, and we've been able to accomplish some very interesting use-cases. What do you dislike? There are a lot of ...

Powerful and versatile marketing automation tool

What do you like best? Bespoke metrics, aggregates and segments that are reusable in trigger based communication. Ease of use. WYSIWYG email editor which also allows custom HTML/CSS. Mobile push notifications. What do you dislike? Cost of the tool, and lack of decimal place in AB splits (useful for warming up subdomains with incrementally larger daily waves). Lack of mobile-responsive survey design. Recommendations to others considering the product: Start by reading the ...

Broad product scope and a friendly and helpful team!

What do you like best? We like the scope of Exponea's capabilities. We can create the scenarios we need and target the right audiences easily. The user interface is nice to work with, and looks clean. We're also happy with the quality and quantity of product documentation, which makes it easier to use the platform. And Exponea Academy has been very helpful for getting us up to speed with Exponea quickly. Last but definitely not least, we're very happy with the Exponea team – they're very ...

Ideal for out-of-the-box communication.

What do you like best? "The first thing we noticed was the ease of use, where the intuitive user interface allowed for a very straightforward scenario and email campaign set up for our team. Online support was very fast. We had consultants always on hand to answer queries and setup scenarios, analytics and dashboards that we couldn't figure out ourselves. Each member of our team went through an intensive training via Exponea Academy, which unlocked our understanding of the Exponea ...

Great CRM with powerful yet simple automatization

What do you like best? With Exponea you can basically solve any problem, whole platform is very powerful. Its not a question of "can it be done" just "how hard it will be". And usually its not hard at all. What do you dislike? Exponea has few weird quirks in terms of user experience, not saving some work or some counter-intuitive placings. What problems are you solving with the product? What benefits have you realized? We have automatized whole email communication with our ...

Finally the single point of truth with powerful segmentation, marketing and reporting capabilities

What do you like best? Exponea combines very powerful segmentation and reporting capabilities with extensive options for automated campaign control. In this respect, Exponea forms a single point of truth (SPoT) that is easy to use by CRM managers and marketers. Behavioral data gathered from the website or the app, plus order data from backend systems (including offline orders) are not siloed anymore. They are clearly and centrally structured and easily accessible. With just a few clicks, ...

A great app that makes it possible for my marketing team to do things independently.

PROS & CONS What are the best aspects of this product? This app can connect to different online marketing tools via just one instrument. This makes it possible for us to do things independently from the data department and other analytic-based tools. All we want is a graphic designer and a marketer who can send out customized emails, delegating credits to varying scenarios, or coming up with intricate reactivation campaigns. What aspects are problematic or could work better? We're open ...

Fantastic team building a powerful product

What do you like best? For us, the best part of Exponea would be the Exponea team themselves. They are very supportive, incredibly effective in terms of working collaboratively to make the tool work for us, and have integrated it into our system to get up and running the best it can be. Throughout the process they were constantly contactable, very knowledgeable, and very committed to us as their client. In terms of the product itself and what the tool can do, it's exceedingly ...