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Emarsys - Marketing Automation Software

Emarsys Reviews in September 2026: User Ratings, Pros & Cons

Revolutionize your marketing strategy with Emarsys.

4.35

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Emarsys Reviews & Ratings

4.35

Very Good

Based on 358 ratings & 420 reviews

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Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terrible

(3)

Spotsaas Editor’s POV

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Marketers without technical backgrounds can use the platform without developer assistance.

  • Automation capabilities cover complex marketing workflows.

  • Client Success Managers are responsive and proactive.

  • Segmentation and targeting support advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 61-70 out of 420

AU

Anonymous User

04/27/23

5 out of 5

"Great system to create emails, courses are a must for beginners to Emarsys"

What do you like best about Emarsys? I like how obvious and easy it is to create an automated campaign within Emarsys. I also like the structured courses that come with Emarsys that guides you step by step on how to use the Emarsys system well.

JC

Joao C

04/19/23

5 out of 5

"Incredibly easy to use for the most complex or the basics. Powerful automation and game changer."

What do you like best about Emarsys? Automation, usability and ahead of any other solution What do you dislike about Emarsys?

JC

Joao C

04/19/23

5 out of 5

"Incredibly easy to use for the most complex or the basics. Powerful automation and game changer."

What do you like best about Emarsys? Automation, usability and ahead of any other solution What do you dislike about Emarsys?

SR

Sarah R

04/14/23

3.5 out of 5

"Way better than my previous software"

What do you like best about Emarsys? What i like about Emarsys are all the good features that my previous software was bad at. The support section is quite reactive and really helpful ; The segmentation of the base is easy to handle and the best thing for me is that i can personnalize in a much better way my campaigns with dynamic elements.

AU

Anonymous User

04/12/23

4 out of 5

"Solid tool with good functionality and relatively intuitive UI design"

What do you like best about Emarsys? Offers a wide variety of functionality. Mostly, the UI is very intuitive so most things to do can be discovered and done by oneself. if one needs help, support is relatively quick to respond and there is a lot of educational material & documentation out there. there are sample tactics available for most common e-commerce flows, which really speeds up setup of basic e-mail-marketing automation. Allows backend-data-transmission as well as ...

Read more

AU

Anonymous User

04/12/23

4 out of 5

"Solid tool with good functionality and relatively intuitive UI design"

What do you like best about Emarsys? Offers a wide variety of functionality. Mostly, the UI is very intuitive so most things to do can be discovered and done by oneself. if one needs help, support is relatively quick to respond and there is a lot of educational material & documentation out there. there are sample tactics available for most common e-commerce flows, which really speeds up setup of basic e-mail-marketing automation. Allows backend-data-transmission as well as ...

Read more

SA

Suminah A

04/04/23

4 out of 5

"Helpful in omnichannel campaigns"

What do you like best about Emarsys? After we were all set up in the system, we zeroed in on visitors who still needed to finish shopping or pursuing goals. It took a little time to set up, resulting in more customers who had previously expressed interest in our products.

SA

Suminah A

04/04/23

4 out of 5

"Helpful in omnichannel campaigns"

What do you like best about Emarsys? After we were all set up in the system, we zeroed in on visitors who still needed to finish shopping or pursuing goals. It took a little time to set up, resulting in more customers who had previously expressed interest in our products.

AU

Anonymous User

03/30/23

3.5 out of 5

"Good tool for segmentation, automated e-mail and print campaigns"

What do you like best about Emarsys? The interface is very intuitive. Emarsys offers a lot of possibilites to simply adjust personalisation tokens and set up automated e-mail routes by drag- and drop. Furthermore there are a lot of possibilites to analyse the campaigns or single users. Additionally it is very suitable for connecting with a lettershop to deliver data within an automated process.

BH

Becca H

03/28/23

4 out of 5

"Unleashing the power of personalization and automation in marketing"

What do you like best about Emarsys? I like Emarsys because it has great tools for dividing customers into groups and making marketing messages personal. It also automates many tasks, saving time and making work easier.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].