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8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys Reviews in June 2025: User Ratings, Pros & Cons

Revolutionize your marketing strategy with Emarsys.

4.2

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Emarsys Reviews & Ratings

4.2

Very Good

Based on 696 ratings & 420 reviews

Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terible

(3)

Expert's Review

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Intuitive and user-friendly platform, making it accessible for marketers without extensive technical expertise.

  • Advanced automation capabilities streamline workflows and enhance productivity.

  • Excellent customer support with quick responsiveness and helpful Client Success Managers.

  • Robust segmentation and targeting options, enabling advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 351-360 out of 420

AU

Anonymous User

12/30/19

4 out of 5

"Emarsys B2B Review"

What do you like best about Emarsys? Ease of use through API Integration and data collection What do you dislike about Emarsys?

ER

Evgeniy R

12/25/19

4.5 out of 5

"When other tools failed, Emarsys managed"

What do you like best about Emarsys? The platform fully meets the needs of a large e-commerce project. We send email newsletters, push notifications for mobile devices, SMS, and also we form segments and manage them on social networks through one platform. Of particular note is the RFM analysis in Smart Insight modules. The data of this module is used to build management analytics, as well as to form one to one communications in different channels.

MN

Marc N

12/23/19

5 out of 5

"Super easy to use. Great for a small marketing team"

What do you like best about Emarsys? The best feature of Emarsys to us is the "Product Search" function. Since Emarsys is able to consume our large (200k+ SKU) catalog, it makes life easier when building ad-hoc email campaigns. The use of the template for ad-hoc emails is also very helpful. We are able to style our emails in various ways, but again without taking too much time. Product Recommendations is definitely a plus. We see a larger click-thru and conversion rate on recommended items ...

Read more

EM

Edgar M

12/13/19

4 out of 5

"The email platform that almost there"

What do you like best about Emarsys? Navigating throughout the platform is easy and very intuitive. Also, the speed in which we can make updates to a campaign or run a segmentation query helps us get our job done fast. Lasty, the flexibility by using the Emarsys Scripting Language helps us be personalized and show customers relevant content.

PC

Paul C

12/13/19

4 out of 5

"Good Documentation and technical assistance"

What do you like best about Emarsys? Ease of use, simple Administration and good debugging utilities What do you dislike about Emarsys?

EM

Edgar M

12/13/19

4 out of 5

"The email platform that almost there"

What do you like best about Emarsys? Navigating throughout the platform is easy and very intuitive. Also, the speed in which we can make updates to a campaign or run a segmentation query helps us get our job done fast. Lasty, the flexibility by using the Emarsys Scripting Language helps us be personalized and show customers relevant content.

DS

Denise S

12/13/19

3.5 out of 5

"The people are the best!"

What do you like best about Emarsys? Everyone seems really dedicated to their roles and are committed to staying diligent and finding solutions. What do you dislike about Emarsys?

PC

Paul C

12/13/19

4 out of 5

"Good Documentation and technical assistance"

What do you like best about Emarsys? Ease of use, simple Administration and good debugging utilities What do you dislike about Emarsys?

DS

Denise S

12/13/19

3.5 out of 5

"The people are the best!"

What do you like best about Emarsys? Everyone seems really dedicated to their roles and are committed to staying diligent and finding solutions. What do you dislike about Emarsys?

MS

Maksim S

12/12/19

5 out of 5

"Probably one of the best solutions on the market."

What do you like best about Emarsys? Automation and a possibility to handle 100 mln+ users database. What do you dislike about Emarsys?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].