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8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys Reviews in June 2025: User Ratings, Pros & Cons

Revolutionize your marketing strategy with Emarsys.

4.2

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Emarsys Reviews & Ratings

4.2

Very Good

Based on 696 ratings & 420 reviews

Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terible

(3)

Expert's Review

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Intuitive and user-friendly platform, making it accessible for marketers without extensive technical expertise.

  • Advanced automation capabilities streamline workflows and enhance productivity.

  • Excellent customer support with quick responsiveness and helpful Client Success Managers.

  • Robust segmentation and targeting options, enabling advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 341-350 out of 420

SF

Sarah F

04/16/20

4.5 out of 5

"Sophisticated Email marketing platform with powerful and effective features"

What do you like best about Emarsys? I would say Emarsys is the most prominent and popular product known for effective email marketing. It has user friendly features and functions which make easy to have a great access on this tool. This is highly developed, well designed product and consists of all necessary equipment in order to have advanced level of development and allows you to have complete control and command on our email designs. It gives better analytics than Mailchimp and other ...

Read more

JH

Jim H

04/15/20

4 out of 5

"Stay connected with your customers’ world wide"

What do you like best about Emarsys? It is a customer engagement platform. Which has effectively help me out in keeping the record of my new customers who has brought our products through its e-commerce tool has helped me keep an eye on browsing data by which I can calculate the probability of purchasing the products and who is interested in my products more over I can aggregate many products to a single message.

JH

Jim H

04/15/20

4 out of 5

"Stay connected with your customers’ world wide"

What do you like best about Emarsys? It is a customer engagement platform. Which has effectively help me out in keeping the record of my new customers who has brought our products through its e-commerce tool has helped me keep an eye on browsing data by which I can calculate the probability of purchasing the products and who is interested in my products more over I can aggregate many products to a single message.

MH

Michelle H

03/18/20

4.5 out of 5

"Great features, great look, evolving."

What do you like best about Emarsys? Emarsys is a tool that is easy to navigate, learn, and utilize. Most of my everday tasks are quick, easy, and painless. The visual content editor is a huge time saver from the days when we had to setup every email that went out in html. The product recommendations are something we leverage in emails but also on our website and the logic that sits behind them seems pretty reliable. The automations/journeys are in a pretty good place and help the user ...

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PB

Peter B

03/09/20

4 out of 5

"all in one with Emarsys"

What do you like best about Emarsys? What I like most about Emarsys is the personalized and precise approach it gives us to each process, each client or type of consumer, databases, etc, it is very efficient in our work group, one of its other advantages is that it has a constant movement in its evolution and characteristics, it is an innovative platform. It is a very good support for the heavier tasks of analysis.

PB

Peter B

03/09/20

4 out of 5

"all in one with Emarsys"

What do you like best about Emarsys? What I like most about Emarsys is the personalized and precise approach it gives us to each process, each client or type of consumer, databases, etc, it is very efficient in our work group, one of its other advantages is that it has a constant movement in its evolution and characteristics, it is an innovative platform. It is a very good support for the heavier tasks of analysis.

AM

Alfred M

12/31/19

5 out of 5

"Robust ESP & CDP Offering"

What do you like best about Emarsys? The use of their WebExtend javascript API helps us instantly track email performance and understand KPIs like email marketing ROI and Revenue per Email. Being able to tie email opens to site clicks and purchases in real-time has saved us time and resources building complex data models joining data from multiple platforms. It's all there.

AU

Anonymous User

12/30/19

4 out of 5

"Great personal attention and assistance"

What do you like best about Emarsys? While there are some limitations with the software that we did not anticipate, the staff at Emarsys have gone above and beyond to be helpful during the implementation process. When we have encountered roadblocks, they have helped us find workarounds and never fail to respond to our inquiries within 24 hours.

AU

Anonymous User

12/30/19

4 out of 5

"Emarsys B2B Review"

What do you like best about Emarsys? Ease of use through API Integration and data collection What do you dislike about Emarsys?

AU

Anonymous User

12/30/19

4 out of 5

"Great personal attention and assistance"

What do you like best about Emarsys? While there are some limitations with the software that we did not anticipate, the staff at Emarsys have gone above and beyond to be helpful during the implementation process. When we have encountered roadblocks, they have helped us find workarounds and never fail to respond to our inquiries within 24 hours.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].