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8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys Reviews in June 2025: User Ratings, Pros & Cons

Revolutionize your marketing strategy with Emarsys.

4.2

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Emarsys Reviews & Ratings

4.2

Very Good

Based on 696 ratings & 420 reviews

Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terible

(3)

Expert's Review

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Intuitive and user-friendly platform, making it accessible for marketers without extensive technical expertise.

  • Advanced automation capabilities streamline workflows and enhance productivity.

  • Excellent customer support with quick responsiveness and helpful Client Success Managers.

  • Robust segmentation and targeting options, enabling advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 331-340 out of 420

GM

Gloria M

05/18/20

4.5 out of 5

"Highly recommended"

What do you like best about Emarsys? The best thing about Emarsys is the flexibility in integrating and using your data both for segmentation and content personalization - thanks to Relational Data connection, we could set up complex use cases without being dependent from other teams and launched the campaigns in no time.

AU

Anonymous User

05/18/20

5 out of 5

"Emarsys as a solution for E-Mail Marketing"

What do you like best about Emarsys? It's simple and fast, looks modern and allows good insights in campaigns. What do you dislike about Emarsys?

JA

Jonathan A

05/16/20

4.5 out of 5

"The Best Omnichannel Marketing Platform Ever"

What do you like best about Emarsys? Emarsys allows me to use tools, including email and marketing automation services, in just one customizable platform, which is really fantastic.

DO

Dirk O

05/15/20

5 out of 5

"Excellent marketing platform and great customer service"

What do you like best about Emarsys? I like the countless possibilities that Emarsys offers in CRM. Automation, direct mailing with optilyz, connector to shopify reduces our internal efforts. With Web-Channel there are a lot of possibilities to make the customer experience of the website a personalized experience.

AU

Anonymous User

05/15/20

4.5 out of 5

"E-Mail Marketing made professional and easy"

What do you like best about Emarsys? Emarsys offers a wide variety of products fitting every company's individual needs. Training is made easy with webinars, a training- and help center, as well as individual support.

AU

Anonymous User

05/14/20

5 out of 5

"Lots of insightful data"

What do you like best about Emarsys? The data gives a lot of tangible insights What do you dislike about Emarsys?

KK

Krisztian K

05/14/20

5 out of 5

"Emarsys is a perfect platform for a modern marketer"

What do you like best about Emarsys? Emarsys is a great platform to reach the customers and measure the performance of every campaign. For me, the best part is the user segmentation. I am the king of the segmentation after using Emarsys for 4 years now, and if we pair it with the right copywriting and graphic content, it's almost impossible to not have more revenue.

TB

Tamara B

04/26/20

4 out of 5

"Controlling campaigns and marketing efforts"

What do you like best about Emarsys? The status of the projects and campaigns will be shown properly in the main dashboard - order control for the channel manager is visable the event manager. The goal and cost control is a perfect function, we can check all the ongoing marketing projects in the reports and analyze the relative results and find strategies for clients with a high demand.

TB

Tamara B

04/26/20

4 out of 5

"Controlling campaigns and marketing efforts"

What do you like best about Emarsys? The status of the projects and campaigns will be shown properly in the main dashboard - order control for the channel manager is visable the event manager. The goal and cost control is a perfect function, we can check all the ongoing marketing projects in the reports and analyze the relative results and find strategies for clients with a high demand.

AU

Anonymous User

04/17/20

5 out of 5

"Best ESP Around!"

What do you like best about Emarsys? I love how easy this ESP is to use - which is a lot to say for an enterprise solution. I have used Emarsys for a bigger company on Demandware and also for a small/midsize company in Shopify and it has been great in both of those environments. It is an ESP that we don't have to spend too much time troubleshooting or trying to figure out how to make something work - it is very intuitive and easy to use. It actually allows marketers to be marketers. With ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].