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Emarsys - Marketing Automation Software

Emarsys Reviews in September 2026: User Ratings, Pros & Cons

Revolutionize your marketing strategy with Emarsys.

4.35

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Emarsys Reviews & Ratings

4.35

Very Good

Based on 358 ratings & 420 reviews

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Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terrible

(3)

Spotsaas Editor’s POV

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Marketers without technical backgrounds can use the platform without developer assistance.

  • Automation capabilities cover complex marketing workflows.

  • Client Success Managers are responsive and proactive.

  • Segmentation and targeting support advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 241-250 out of 420

MP

Martin P

10/13/20

4.5 out of 5

"Good E-Mail-Marketing-Software"

What do you like best about Emarsys? Definitely Automation Center! The possibilities to personalize specific content based on user preferences are also pretty cool. Also, features like OTC and the "Loyalty"-program are very interesting!

AU

Anonymous User

10/12/20

5 out of 5

"Smart MarTech solution"

What do you like best about Emarsys? I like the approach that real purchase data is used for optimization. Once uploaded the AI clusters the data and shows opportunities to scale revenue

GC

Gerardo C

10/08/20

5 out of 5

"Muy buen acercamiento y seguimiento por el equipo de Emarsys. Su atención fue excelente"

What do you like best about Emarsys? Lo más importante para nosotros es la automatización de las campañas y la personalización de las mismas, enfocadas a mejorar la conversión de ventas en nuestros sitios. El uso de la inteligencia de datos es lo más útil para el proceso.

FT

Franziska T

10/07/20

4 out of 5

"comprehensive and state of the art email marketing tool with very good support"

What do you like best about Emarsys? the automation center, segmentation options, multi channel campaigns What do you dislike about Emarsys?

AP

Ana P

10/07/20

5 out of 5

"Interactive"

What do you like best about Emarsys? It´s easy to understand the flow and graphs showed What do you dislike about Emarsys?

EV

Erin V

10/07/20

3.5 out of 5

"Emarsys is a great option for unified marketing efforts"

What do you like best about Emarsys? Emarsys is good if you have lots of needs and are looking for a one stop shop! Take advantage of the features as well as the support that is offered. Emarsys has lots of useful tools that are beneficial to us. With Emarsys, you have the opportunity to have an almost completely consolidated place for all marketing. It may take some time to set up, but if you do it right then it makes everything else so much easier in the future. They provide many ...

Read more

EV

Erin V

10/07/20

3.5 out of 5

"Emarsys is a great option for unified marketing efforts"

What do you like best about Emarsys? Emarsys is good if you have lots of needs and are looking for a one stop shop! Take advantage of the features as well as the support that is offered. Emarsys has lots of useful tools that are beneficial to us. With Emarsys, you have the opportunity to have an almost completely consolidated place for all marketing. It may take some time to set up, but if you do it right then it makes everything else so much easier in the future. They provide many ...

Read more

MS

Mandi S

10/07/20

5 out of 5

"Email Marketing Like We've Never Had!"

What do you like best about Emarsys? There are so many features that we are gaining from our previous ESP. Being able to create automatic campaigns that we can "set and forget", robust segmentation, integration with our ERP system and website so data flows between all three is what we have been dreaming about.

SS

Simon S

10/07/20

4.5 out of 5

"Great CRM tool for customer retention"

What do you like best about Emarsys? Emarsys is a great tool for creating effective customized automations. It provides easy-to-read insightful reports and is easy to manage. Their global support team is great.

JU

Jesus Uriel N

10/07/20

4.5 out of 5

"Nos abrió la puerta para lanzar campañas personalizadas a través de tácticas eficaces."

What do you like best about Emarsys? Las tácticas y la capacidad de identificación de los usuarios What do you dislike about Emarsys?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].