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Emarsys - Marketing Automation Software

Emarsys Reviews in September 2026: User Ratings, Pros & Cons

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4.35

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Emarsys Reviews & Ratings

4.35

Very Good

Based on 358 ratings & 420 reviews

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Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terrible

(3)

Spotsaas Editor’s POV

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Marketers without technical backgrounds can use the platform without developer assistance.

  • Automation capabilities cover complex marketing workflows.

  • Client Success Managers are responsive and proactive.

  • Segmentation and targeting support advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 141-150 out of 420

AU

Anonymous User

10/19/21

4 out of 5

"Professional Marketing Software"

What do you like best about Emarsys? contact management and automation function What do you dislike about Emarsys?

AU

Anonymous User

10/19/21

4.5 out of 5

"The platform meets our business purpose"

What do you like best about Emarsys? the Segment function enables us to send eDM to an accurate audience What do you dislike about Emarsys?

AU

Anonymous User

10/19/21

2.5 out of 5

"Average, it would be great if it's more than operational."

What do you like best about Emarsys? The team is flexible and supportive, although it's pricey sometimes What do you dislike about Emarsys?

AL

Alan L

10/18/21

3.5 out of 5

"CRM, Big Data Analysis, digital marketing"

What do you like best about Emarsys? Easy to use, good user interface, stable platform What do you dislike about Emarsys?

AU

Anonymous User

10/13/21

4.5 out of 5

"Umfangreiches Tool mit vielen Möglichkeiten Kunden zu aktivieren und reaktvieren"

What do you like best about Emarsys? Das Modul Tactics und CRM Ads finde ich sehr spannend What do you dislike about Emarsys?

AU

Anonymous User

10/11/21

3.5 out of 5

"Great interactive training session"

What do you like best about Emarsys? The possibility to ask questions at any point to all products that were covered What do you dislike about Emarsys?

NF

Nicolaus F

09/15/21

4 out of 5

"Complex and long integration, but huge possibilities with prebuilt automation programs"

What do you like best about Emarsys? We like the new features with Tactics, prebuilt automation programs that can be filtered by goals. We only need to add the content (like emails) to the automation program, and the program is live in only a few days with testing.

DB

Danielle B

08/24/21

4.5 out of 5

"Emarsys has all the capabilities to take your email marketing to the next level"

What do you like best about Emarsys? The support from Naman & Joanne during implementation has been fantastic. They are genuinely interested in helping us succeed.

GL

Gabriel L

08/24/21

4 out of 5

"A pivotal part of our Stack"

What do you like best about Emarsys? How easy is to create journeys and A/B test What do you dislike about Emarsys?

CH

Chris H

08/24/21

4.5 out of 5

"Powerful platform with a range of super useful features"

What do you like best about Emarsys? The Smart Insights feature allows us to apply advanced segmenting within our campaigns, ensuring we only display the most relevant content by any marketing channel. There's a lot of different features that are available within the one platform that allows us to create that omnichannel experience. The team is super helpful and provides an array of insights when working on various projects, whether it's loyalty, automation, or general campaigns.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].