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8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys Reviews in May 2025: User Ratings, Pros & Cons

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4.2

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Emarsys Reviews & Ratings

4.2

Very Good

Based on 696 ratings & 420 reviews

Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terible

(3)

Expert's Review

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Intuitive and user-friendly platform, making it accessible for marketers without extensive technical expertise.

  • Advanced automation capabilities streamline workflows and enhance productivity.

  • Excellent customer support with quick responsiveness and helpful Client Success Managers.

  • Robust segmentation and targeting options, enabling advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 131-140 out of 420

AU

Anonymous User

10/27/21

4 out of 5

"Great platform + Great support team = Happy Customer"

What do you like best about Emarsys? Custom template variables have allowed us to streamline template management & testing efforts across our different brands without having to manage separate templates for each.

MW

Milo W

10/27/21

4 out of 5

"Campaign Creator with a ton of add-on features"

What do you like best about Emarsys? I've been using Emarsys for two years now. I love that they are constantly improving their platform and listening to user feedback. It's easy to create, schedule, and launch email campaigns. Emarsys also includes the ability to set up automated emails, which is crucial for our company.

AU

Anonymous User

10/26/21

4 out of 5

"A CRM Hub"

What do you like best about Emarsys? The number of versatile functions available to users is what makes Emarsys a true CRM hub. The help function is also the best I have seen over my years of using a number of different CRM platforms.

AU

Anonymous User

10/26/21

3.5 out of 5

"Emarsys is easy to navigate with all of the different tabs."

What do you like best about Emarsys? The thing I like most about Emarsys is how easy it is to create campaigns with pre-made blocks. What do you dislike about Emarsys?

AU

Anonymous User

10/26/21

5 out of 5

"Best in class"

What do you like best about Emarsys? The overall platform is one of the simplest and efficient ESP I have used in my career, with excellent levels of support where needed.

AU

Anonymous User

10/25/21

4.5 out of 5

"Used mostly for our email program and web channel"

What do you like best about Emarsys? The platform is really easy to learn; there's not a huge learning curve. It's easy to keep everything organized, and the support teams have always been helpful. I really like the dashboards to look at the bigger picture and find trends that aren't always visible when looking at some of the more specific analyticss.

AU

Anonymous User

10/25/21

3.5 out of 5

"Emarsys review"

What do you like best about Emarsys? I like the template block building capabilities! I also like that we have control over the build. What do you dislike about Emarsys?

AU

Anonymous User

10/25/21

5 out of 5

"Great ESP"

What do you like best about Emarsys? I like the easy UX of the ESP. The supportive staff gets me through any issues as well. What do you dislike about Emarsys?

AU

Anonymous User

10/20/21

4.5 out of 5

"User-friendly system"

What do you like best about Emarsys? easy to use feature and helpful support team What do you dislike about Emarsys?

AU

Anonymous User

10/19/21

4.5 out of 5

"The platform meets our business purpose"

What do you like best about Emarsys? the Segment function enables us to send eDM to an accurate audience What do you dislike about Emarsys?