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Emarsys - Marketing Automation Software

Emarsys Reviews in September 2026: User Ratings, Pros & Cons

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4.35

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Emarsys Reviews & Ratings

4.35

Very Good

Based on 358 ratings & 420 reviews

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Rating Distribution

Excellent

(261)

Very Good

(132)

Good

(18)

Poor

(6)

Terrible

(3)

Spotsaas Editor’s POV

Emarsys consistently stands out as a robust, user-friendly marketing platform that caters to both novice and experienced marketers. Its ease of onboarding, intuitive interface, and extensive training materials ensure that users can quickly get up to speed and leverage its powerful features. The platform excels in providing advanced automation capabilities, ...Read more

Emarsys pros and cons

  • Marketers without technical backgrounds can use the platform without developer assistance.

  • Automation capabilities cover complex marketing workflows.

  • Client Success Managers are responsive and proactive.

  • Segmentation and targeting support advanced personalization and campaign customization.

  • Some users find the multitude of features and capabilities overwhelming without proper guidance.

  • Limited web channel campaign options restrict certain use cases.

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Showing 111-120 out of 420

AU

Anonymous User

02/14/22

5 out of 5

"A great platform for marketing and automation"

What do you like best about Emarsys? The interface is easy to use, has good help articles and good support. The automation centre is great and easy to use and the customer lifecycle part is really good too.

PG

Pauline G

02/08/22

2.5 out of 5

"Still not truly satisfied"

What do you like best about Emarsys? - Integrations with products we use such as Persado - Flexible to create our templates

AU

Anonymous User

02/07/22

3.5 out of 5

"Emarsys Email Marketing Review"

What do you like best about Emarsys? I like the options for customizing colors and themes to easily seamline branding, depending on the email and content. I think the webinars and resources available are useful. The Deliverability Advisor is really helpful in making sure subject lines, etc, are up to accessibility and readability standards. For what we pay, I do think what we get is reasonable, although it could be better.

AB

Adam B

02/03/22

5 out of 5

"Sr. CRM and Email Marketing Manager"

What do you like best about Emarsys? Program Flow and Automation designs. Block HTML design focus What do you dislike about Emarsys?

MS

Matt S

02/03/22

4.5 out of 5

"A huge step-up"

What do you like best about Emarsys? Ease of use. Easy to navigate and find features What do you dislike about Emarsys?

DP

David P

02/03/22

4.5 out of 5

"A very easy to use product with great support and pre configured campaigns"

What do you like best about Emarsys? It is straightforward to use and integrates seamlessly with SAP Ecommerce platform. The reporting and out-of-the-box attribution models are first rate. The preconfigured campaigns save time. The ongoing support is amazing.

SL

sheila l

02/02/22

3.5 out of 5

"Twisted Brand"

What do you like best about Emarsys? My agency manages. It is scalable to grow. What do you dislike about Emarsys?

AU

Anonymous User

02/02/22

4.5 out of 5

"User friendly & lots of help when needed."

What do you like best about Emarsys? Theres easy ways to get help and it is very user friendly. Lots of ways to check insights and see how well the account is performing.

JN

Johnny N

12/28/21

4.5 out of 5

"Best omnichannel experience in a long time"

What do you like best about Emarsys? We have been through 4 different tools before finding this gem. One of them was built in the house when we lost faith in all these platforms. Two years ago, a new manager came and suggested we try Emarsys for our needs. We quickly did the onboarding and fell in love right away. The UX, the ease of use, the integrations, the blueprints for different automations, EVERYTHING saves you from having headaches.

LB

Luisa B

12/22/21

5 out of 5

"Great integration & support from the Emarsys team"

What do you like best about Emarsys? Great support to integrate and training sessions What do you dislike about Emarsys?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].