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8.8

Spot Score

Drip - Marketing Automation Software

Drip Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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Drip Reviews & Ratings

4.4

Very Good

Based on 450 ratings & 273 reviews

Rating Distribution

Excellent

(195)

Very Good

(66)

Good

(5)

Poor

(4)

Terible

(3)

Spotsaas Editor’s POV

Drip has earned its reputation as a highly versatile and intuitive email marketing tool, particularly for e-commerce businesses. Its standout features include robust automation workflows, precise segmentation, and seamless integrations with platforms like Shopify, WooCommerce, and third-party apps such as Zapier. Users often highlight the ease of creating dynamic ...Read more

Drip pros and cons

  • User-friendly interface

  • Comprehensive automation features

  • Customizable outreach

  • Real-time analytics

  • Limited integrations

  • Higher pricing tiers

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Showing 31-40 out of 273

MC

Michael C

11/17/20

5 out of 5

Powerful and easy to use email marketing platform for ecommerce

What do you like best? I love how simple and easy it is to integrate with ecommerce platforms such as shopify and then create email automations that generate revenue on autopilot. The integrations make it really easy to see how each email performed from a financial perspective, so I can replicate the types of emails that generate the most revenue. What do you dislike? There are some issues with cross-domain tracking and reporting, but that’s probably not an issue for most ...

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BC

Benjamin C

11/17/20

5 out of 5

The best email marketing tool I ever used

What do you like best? First, the price. It's very affordable for what it does. And it's also great for ecommerce shops with their automations. What do you dislike? I thought lead scoring was available when I subscribed, but I'm more than ok with the software itself today. Recommendations to others considering the product: If you are looking for a great emailing tool for your ecommerce, Drip is the best. What problems are you solving with the product? What ...

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AY

Amy Y

11/17/20

5 out of 5

Perfect Email service for us

What do you like best? The interface is easy to use, and the analytics are useful for our retail store. I love being able to create segments as we are creating emails, allowing me to customize to what product we are featuring in our email. It has a fantastic automatic resend feature that is just one click. And it is very compatible with Shopify! Plus the price is lower or on par with the other services we considered, when we take into account the size of our email list. What do you ...

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PC

Peter C

11/16/20

2 out of 5

Very easy to use ecommerce marketing platform but some support issues

What do you like best? The UX is clean and the automation workflow is very well implemented. It's very easy to create quite complex user workflows and rules based on data points. The help documents are pretty comprehensive. The customer activity views are also nice and clear. What do you dislike? Overall, whilst support are friendly, we have had difficulty getting responses to enquiries and bug reports. Sometimes 5 days+. We're using Magento 2 and the integration certainly isn't ...

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TR

Tamás R

11/12/20

4.5 out of 5

Next level personalisation

What do you like best? The visual workflow builder is one of the best I have ever seen. It is easy to use and you can get used to in in minutes. What do you dislike? Drip is easy to start but has a longer learning curve to master. I still didn't mastered everything that could be done with it. Recommendations to others considering the product: If you don't know something, get in touch with the support ASAP. They are friendly and can help most of your problems. You can ...

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CV

Caroline V

11/12/20

4.5 out of 5

Once you figure it out it is very handy

What do you like best? Being able to schedule emails ahead of time. Also being able to select customers based on our websites criteria. We can use the fancy templates or just make regular looking emails fairly easily. What do you dislike? It is hard to figure out sometimes. Especially when there are numerical values replacing name values. While their tech people are very friendly and helpful, unless you are very adventurous it is not necessarily intuitive. What problems are ...

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SL

Shayne L

11/12/20

4.5 out of 5

Drip is great for setting up email campaigns and seeing their engaged with the website.

What do you like best? Easy to manage email subscriber list and see activity What do you dislike? I find the dashboard a bit confusing but is easier as time goes one Recommendations to others considering the product: Drip is great for setting up email broadcasts and campaigns. It is awesome to be able route subscribers to different email campaigns with the tags. I also like being able to set emails to draft mode and have someone else review it before setting it to ...

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JF

Jillian F

11/12/20

4 out of 5

Extremely robust email marketing tool.

What do you like best? The number of features offered and workflow interface in my opinion are unmatched. The ease of navigation is great and intuitive. The email templates are beautifully designed. The campaign templates make new funnel creation much quicker. What do you dislike? Compared to similar tools, I find it to be a bit over priced. I have recommended drip to a number of people and the price has deterred many. The Sendowl integration is extremely ...

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DK

David K

11/12/20

4 out of 5

Solid program - easy to use

What do you like best? I love that Drip fully connects to my Shopify store. You can then segment customers based upon past purchases that allows you to easily create targeted lists to send emails. I love the work flows that allow you (to a degree) set it and forget it. Example work-flows, abandoned cart, past purchase, etc. What do you dislike? I have had some issues with workflows that just stop working sometimes. Usually, support has been really great (chat), but as of late, I ...

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AA

Anil A

11/12/20

5 out of 5

Superb Automation and Segmentation with User-Friendly Interface

What do you like best? Automation through their Workflows and Rules and superior deliverability. Drip has super-powerful Rules feature and segments creating. Saved segments can be updated automatically based on the segment criteria. There are a ton of integrations with third-party apps. Some are native and others are via Zapier. It also integrates with Shopify and WooCommerce for e-commerce businesses. Drip Workflow includes a feature called Goals which is also very useful and robust. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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