dotdigital Reviews in May 2025: User Ratings, Pros & Cons

Best Email Marketing Automation Software

What do you like best? The onboarding process was fairly seamless and I like all the additional features other email software don't provide such as landing pages, AB testing, surveys, etc. Customer support is also top class. Reporting is also easy to read and helps to optimize future campaigns. What do you dislike? Nothing in particular stands out as this is the best program I've used so far. Recommendations to others considering the product: All things I've mentioned ...

Industry Leading Feature Set, Expectations Exceeding User Experience

What do you like best? Dotmailer is mind blowingly intuitive to use. On most systems, the power user features are buried or hidden in nonsensical locations. Dotmailer's advanced tools are somehow always in front of you as fast as you can consume them. What do you dislike? Looking forward to the future roadmap and integrations with additional machine learning and AI systems. What problems are you solving with the product? What benefits have you realized? Dotmailer allows our ...

Highly Recommend

What do you like best? We made the switch from ExactTarget to Dotmailer and never looked back! With the seamless Magento integration and easy editor tool for laying out emails, we find the system very easy to use and helping us to make great strides in our email marketing efforts. On top of that, the cost is extremely fair and the support team and account managers are really great. They truly want to help your business succeed in email marketing and go above and beyond to make that ...

Robust Email Platform

What do you like best? All of the options Dotmailer provides us as an email client. So many great options we still havent had time to dive into all of them yet What do you dislike? Have had some trouble with dotmailer trying to move us to a sending server with a lower reputation because of our email list where we did not have that issue with other server providers Recommendations to others considering the product: Try to keep clients better informed of when they will be ...

Simple, flexible and good breadth of features/functionalities

What do you like best? It's simple to use but has a lot of features. Campaigns can be set up in a matter of minutes and each campaign can be analysed in detail. What do you dislike? The questionnaire functionality does not allow for pre-population of fields within questions from a file or from previous responses within the same questionnaire. This means that the respondent might have to go back to the email or go by memory when you want to ask about individualized detail. ...

Dotmailer for small business

What do you like best? the ease of using, setting up templates, and keeping things up to date. I also love the settings we have to read followup on our emails sent. What do you dislike? I think it is pricey for what you get. i totally get the initial startup costs but I'm curious why the cost continues to stay high when so little is done by the DM team once set up Recommendations to others considering the product: -once you get past the initial setup, its easy to use ...

Director of E-commerce

What do you like best? Easier to use interface (folder for organizing email, list and images). Integration with Shopify What do you dislike? I would love to ability to automate performance metric export for consumption in BI tool. Recommendations to others considering the product: Do it. What problems are you solving with the product? What benefits have you realized? Automated email based on customer purchase behavior.

Useful tool with room for improvement

What do you like best? Straight forward and easy to understand interface What do you dislike? Not as customisable as it should be, feels like it was developed with a single type of clients Recommendations to others considering the product: Great tool if you are at the stage of considering to start using this type of products What problems are you solving with the product? What benefits have you realized? Tracking success of email campaigns and gaining insight on our ...

DotMailer is relatively simple to use and the customer service is great.

What do you like best? I like the ability to truly customize campaigns and that you can market to specific customer groups with ease. What do you dislike? I'm not a hug fan of the fact that DotMailer charges more to help build out specific automations. I feel like this should be included. Recommendations to others considering the product: Know what is included and what is not when choosing a plan. Think ahead of what you will need in the future of your email marketing, not ...

Dotmailer makes life easier

What do you like best? There are so many things to like beat about dotmailer. The user interface is classically deaigned and simple to use. Building email campaigns is as simple as drag and drop with custom built templates or templates that you create on your own. Not a designer? Not a problem! The entire system is built off anyone being able to use it. Don’t mistake the simplicity of using the platform for a lack of features. Address books, segments and customer scores make it a ...