dotdigital Reviews in June 2026: User Ratings, Pros & Cons

User friendly for the offset

What do you like best? Easy to use, self explanatory. The live chat is also very helpful What do you dislike? Not being able to switch from one account to the other without logging out. Recommendations to others considering the product: Would recommend as it’s so easy to use. What problems are you solving with the product? What benefits have you realized? Learning how our customers interact with our emails

Great, but not as robust

What do you like best? The account services team is exceptional What do you dislike? Limitations in building templates and editing content. The A/B testing options for content and segments should be better executed. There isn't an easy flow to do this. What problems are you solving with the product? What benefits have you realized? Dotmailer is our ESP and we use it every day to communicate with our consumers via emails

Dotmailer Fan

What do you like best? Dotmailer customer service is hands down awesome. They always go out of their way to help you, endlessly follow up and are just very dedicated to making your life easier and your email strategy more effective. If you are a novice, they clearly and concisely explain things and the interface supports this. It's an easy tool and I highly recommend it. What do you dislike? The one thing I really don't like is the hidden preheader field. What problems are you ...

Dotmailer is the best

What do you like best? The interface is intuitive and clear. It was easy to find and make templates for any campaign. What do you dislike? The reporting features were a bit clunky and could use some improvement so it’s easier to track consumer engagement. What problems are you solving with the product? What benefits have you realized? It saved a lot of time making appealing emails that generated sales and response.

Very simple but limited

What do you like best? The system is very user friendly. Easy to navigate and make actions without searching how. Sytem is very intuitive. What do you dislike? Options are very limited. To resend an email for non openers for example, we cannot choose time and day, only schedule it according to the first email schedule (example resend to non openers 2 days after, no other options) Recommendations to others considering the product: Adding features and options. What ...

User Friendly Sophistication

What do you like best? The dotmailer platform uniquely provides the ease of use without being at the expense of sophistication. Being able to personalization, dynamic content, and more complex segmentation is learned intuitively. What do you dislike? It would be beneficial to have a calendar showing previous and future sends. Being able to hover over a send on a calendar with rudimentary segment and campaign info gives a over view which is less helpful in list form. What ...

Seamless and fun!

What do you like best? Ease of use and innovative technology. The easy editor makes creating emails fun. Great customer service from support and my account manager Antony. The many valuable webinars and seminars keeps me on top of trends and the continuously changing industry. I don't know what I would do without them. What do you dislike? There isn't anything I do not like about dotmailer. They are always exceeding expectations. Recommendations to others considering the ...

Director of E-commerce

What do you like best? Easier to use interface (folder for organizing email, list and images). Integration with Shopify What do you dislike? I would love to ability to automate performance metric export for consumption in BI tool. Recommendations to others considering the product: Do it. What problems are you solving with the product? What benefits have you realized? Automated email based on customer purchase behavior.

Dotmailer for small business

What do you like best? the ease of using, setting up templates, and keeping things up to date. I also love the settings we have to read followup on our emails sent. What do you dislike? I think it is pricey for what you get. i totally get the initial startup costs but I'm curious why the cost continues to stay high when so little is done by the DM team once set up Recommendations to others considering the product: -once you get past the initial setup, its easy to use ...

Simple, flexible and good breadth of features/functionalities

What do you like best? It's simple to use but has a lot of features. Campaigns can be set up in a matter of minutes and each campaign can be analysed in detail. What do you dislike? The questionnaire functionality does not allow for pre-population of fields within questions from a file or from previous responses within the same questionnaire. This means that the respondent might have to go back to the email or go by memory when you want to ask about individualized detail. ...