dotdigital Reviews in May 2025: User Ratings, Pros & Cons

Dotmailer: Not very user-friendly, but does the job

What do you like best? Once you get used to using this platform for creating emails, it's not too bad. They turn out quite appealing for targeted audiences. I love the feature where you can see metrics of who's seen the email, how many people unsubscribed, and ROI. This data is useful for our organization for future emails. It's very customizable and you can make it look however you want. What do you dislike? When I first started using Dotmailer, it was very confusing. You ...

Great, but not as robust

What do you like best? The account services team is exceptional What do you dislike? Limitations in building templates and editing content. The A/B testing options for content and segments should be better executed. There isn't an easy flow to do this. What problems are you solving with the product? What benefits have you realized? Dotmailer is our ESP and we use it every day to communicate with our consumers via emails

Dotmailer Fan

What do you like best? Dotmailer customer service is hands down awesome. They always go out of their way to help you, endlessly follow up and are just very dedicated to making your life easier and your email strategy more effective. If you are a novice, they clearly and concisely explain things and the interface supports this. It's an easy tool and I highly recommend it. What do you dislike? The one thing I really don't like is the hidden preheader field. What problems are you ...

Dotmailer is the best

What do you like best? The interface is intuitive and clear. It was easy to find and make templates for any campaign. What do you dislike? The reporting features were a bit clunky and could use some improvement so it’s easier to track consumer engagement. What problems are you solving with the product? What benefits have you realized? It saved a lot of time making appealing emails that generated sales and response.

Very simple but limited

What do you like best? The system is very user friendly. Easy to navigate and make actions without searching how. Sytem is very intuitive. What do you dislike? Options are very limited. To resend an email for non openers for example, we cannot choose time and day, only schedule it according to the first email schedule (example resend to non openers 2 days after, no other options) Recommendations to others considering the product: Adding features and options. What ...

User Friendly Sophistication

What do you like best? The dotmailer platform uniquely provides the ease of use without being at the expense of sophistication. Being able to personalization, dynamic content, and more complex segmentation is learned intuitively. What do you dislike? It would be beneficial to have a calendar showing previous and future sends. Being able to hover over a send on a calendar with rudimentary segment and campaign info gives a over view which is less helpful in list form. What ...

Great product, great functionality, and the best automation workflow I've used

What do you like best? Easy to use, very customizable with the email designer, access to the HTML source code is very helpful as well, not many platforms give you access. Great user management and segmentation. The best email automation workflow process that I've seen in an email marketing platform. What do you dislike? I have two separate clients using the platform so far, plus I'm partner certified - I haven't seen anything that I've disliked yet. What problems are you ...

Powerful yet simple

What do you like best? One of the best things is the solution is actually usable. There are other platforms that in theory provide the same level of capability but they make it so hard or time consuming to use that the reality is there is never time to take advantage of advanced capability. What do you dislike? There really isn't so much to dislike, the split test reports could be improved. What problems are you solving with the product? What benefits have you realized? ...

One of the best email marketing tool

What do you like best? The interface design is clean and organized making it easy to find what you're looking for. The drag and drop feature when building an email is easy to use compared to bronto and offers more features! What do you dislike? Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Recommendations to others considering the product: They offered ...

Seamless and fun!

What do you like best? Ease of use and innovative technology. The easy editor makes creating emails fun. Great customer service from support and my account manager Antony. The many valuable webinars and seminars keeps me on top of trends and the continuously changing industry. I don't know what I would do without them. What do you dislike? There isn't anything I do not like about dotmailer. They are always exceeding expectations. Recommendations to others considering the ...