dotdigital Reviews in May 2025: User Ratings, Pros & Cons

Enjoying Using Dotmailer

What do you like best? We're really happy with Dotmailer, having come from ExactTarget and Emma ESPs. From the abilities to easily create/design emails, to building automation programs, to reliable support from their team--all for a fair price, I would surely recommend. What do you dislike? There are little odd things here and there that I wish could be changed like showing the oldest campaigns first, which is non-intuitive. What problems are you solving with the product? What ...

Good email marketing platform for a reasonable price

What do you like best? Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to ...

Lots of features, not enterprise level yet

What do you like best? Creating campaigns is easy and intuitive. Programs help with the automation, but more complicated scenarios are hard, or sometimes impossible to design. CUstomer Relationship Management is possible when the data connectors are working properly. What do you dislike? Magento data connectors is hard to configure, and doesn't always work as intended. Creating triggered campaign content with some advanced features is hard. Recommendations to others ...

Review of DM from a new user.

What do you like best? I love the ease of use in designing templates. I enjoy the features that help me target my customers - they are powerful and intuitive. Specifically love how it syncs with Magento and Google analytics. Love the support team and customer service - especially valuable being that I am new to Dot Mailer and coming from a much less powerful platform. What do you dislike? I really dislike that contacts can be difficult to upload when not given to me via a CSV or ...

Amazing email platform

What do you like best? Very user-friendly email platform. Everything is easy to navigate, program, edit and update. I love the customer service team as well. Easy to get help whenever needed. What do you dislike? Merging email contact list confuses me. What problems are you solving with the product? What benefits have you realized? Campaign program is super easy and helpful. Everything is automated and we can see the results.

Great features (and results!)

What do you like best? The easy-to-use editor has been a breeze for our design team to use. We like the ability to change the content based on different contact fields -- that's really helped us send personalized, geographic-specific content to our subscribers. What do you dislike? Our integration with Magento has been a little troublesome, but I think that's a result of the way our system is set-up, not a problem with dotmailer. Everyone at dotmailer has been really helpful in ...

A really great option for managing your email marketing

What do you like best? The visual interface for Dotmailer is really helpful and intuitive. The WYSIWYG email editor is easily the best feature. Coming from Mailchimp previously, assembling our emails is SO much easier now. We save a lot more time with this feature as well! What do you dislike? I will say what I dislike about Dotmailer, is something that Mailchimp has and Dotmailer does not. Mailchimp has the ability to see the visual email and the html side-by-side. Although we ...

Nice changes overall

What do you like best? I like the fact we are now integrated with MSCRM and can see interactions and info on each email we send within the MSCRM application. Being able to create workflows based on interactions means Sales can review what customers are doing in real time. Which is important to Marketing. What do you dislike? The total number of our database uploaded to Dotmailer can not easily be modified to remove opt-outs and add new clients to replace those older opt-out ones ...

Underhand contract - locked in for 24 months. Underwhelmed..........

At no point during the sales process did they mention this was a 24 month contract, 12 months were always discussed and I now find that under a section called "Annual Email Send Plan Bundle" there is a comment about a 24 month contract. Guess I should have read the contract more carefully. Contracts also auto-renew for a further 12 months so be careful.Technical support is poor and not responsivePost GDPR the value of their product is highly questionable....Underwhelmed.........

dot mailer is great solution.

What do you like best? I love how easy it is to create workflows. What do you dislike? Not much really - more access to account management would be nice. What problems are you solving with the product? What benefits have you realized? Engaging different customers with different things at different times. - George Mikhail, CEO of DYODE