dotdigital Reviews in May 2025: User Ratings, Pros & Cons

Fantastic product and superb support.

Fantastic product and superb support.I've used many different ESP's over the last 15 years and Dotmailer is probably my favourite. Great deliverability and open rates, intuitive UI, loads of features with regular updates and a first class support team.I would not hesitate to recommend Dotmailer to anybody, whatever their level of experience.

Limiting Interface and analytics

What do you like best? The drag and drop interface was very easy to work with. Importing content was also a breeze. They have a few social media platforms set up to share the email with the click of a button. What do you dislike? The drag and drop interface was very limiting i.e. you could not layer text over an image. There was also trouble with being able to recommend items based on what the customer bought. Recommendations to others considering the product: It's a good ...

Fort Lauderdale Médium/Large Business Recommended

What do you like best? Great competitive pricing, easy to use GUI, full set of features and a drive to make the product better with new features continuously. What do you dislike? Only thing would be method of switching between sub accounts. Otherwise love this platform. What problems are you solving with the product? What benefits have you realized? Full service esp.

Great option for small businesses

What do you like best? We are a small business with lots to do each day. dotmailer makes it easy for us to automatically interact with customers and reach out to customers with news and sales. What do you dislike? I wish there were ways to customize the content that dotmailer collects about our customers a bit more. It would be great to map dotmailer to fields we have in magento. What problems are you solving with the product? What benefits have you realized? The best part ...

It’s Good, But Have a Lot of Nickels and Dimes

What do you like best? I love that it’s directly integrated with Magento. They also have competent support available by phone, live chat, or tickets. What do you dislike? Billing. They limit the data you provide and then charge overages for what you sync over those limits. We pretty much only sync our subscribers and catalog and not our guest or customers. This limits its value as we can’t utilize some of all of the benefits. Recommendations to others considering the product: ...

Great Plugin for Magento 2 Emails

What do you like best? Easy to use marketing and transactional plugin for Magento 2. What do you dislike? For transactional email data it would be nice to see if an email has been delivered and not just sent. What problems are you solving with the product? What benefits have you realized? We are using dotmailer for both transactional and marketing email sends.

Excellent Easy Editor & Support Staff

What do you like best? I love Dotmailer's Easy Editor—it works the way that you hope it works. Sometimes software can be overcomplicated. Easy Editor feels like it was designed by people who actually use it. I also really appreciated their support staff. They are always available and always helpful. What do you dislike? The revenue tracking per campaign in Dotmailer is quite buried. Since switching to Dotmailer, we had to start tracking our emails in Google Analytics. It would ...

OMG This Email system is great!

What do you like best? the drip campaigns are awesome! They really help drive revenue. I love how the advanced features in our email marketing. It has been one for our best tools used for our customers who abandon their carts. What do you dislike? the email creation interface could be a bit more user-friendly. This software is pretty advanced so I wouldn't recommend it to first-time email marketers, like mom and pop shops. Recommendations to others considering the product: ...

Best solution for scaling marketing initiatives

What do you like best? Rock-solid deliverability is key for an ESP. They not only deliver but they allow for smart sending and segmentation like no other. Their team is very reliable to follow through. What do you dislike? I wish I was their neighbor, so I can hang with the team - because they are really nice people. Recommendations to others considering the product: It's not for everyone. You need to have a good list, a good acquisition strategy to keep your list fresh, a ...

Simple and easy to user

What do you like best? Not a lot of custom coding is needed at all for emails What do you dislike? certian feature that mail chimp has for data sets What problems are you solving with the product? What benefits have you realized? Gaing new customers