dotdigital Reviews in May 2025: User Ratings, Pros & Cons

Customer for 4 years, great features and tools for our marketing team

Been using Dotmailer for 4 years since moving from a competitor. The technology is generally excellent, they offer more features than most competitors, and they release regular product updates. As well as the general email and contacts platform, we make fairly extensive use of their program tool, API, and surveys. It's great that so much can be done by the marketing team with limited tech involvement.

Good on the whole

My general view of Dotdigital has been good and on the whole they are good at getting back on queries and tickets. I have however, had some tickets where there was no resolution and I was unimpressed with the integration between the email and the SMS when we tried it out. We also got very little training when we first set up with Dotdigital, however I think this is because we were onboarded by our website developers rather than the Dotdigital team, which is why there was an issue.

As a Dev, Avoid the API

From a developer's point of view, using their API has been something of a nightmare. There are some strange and often undocumented quirks of the API, such as not allowing underscores in the values of Insight data. Also, CSV files of data uploaded through the API have a 10MB limit. If you break either of these rules, you get "Unknown Error", rather than anything helpful. Some error messages are helpful, but not the ones you get in response to either of these issues.Response from technical ...

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What do you like best? More than you prefer pet dog hoo dog type Rod Wheeler What do you dislike? Greed is human greedAnd also the predatory stuff Recommendations to others considering the product: errw What problems are you solving with the product? What benefits have you realized? z5t;vko;j

Fantastic service

Fantastic service and communication. Not only is the Dotmailer platform easy to use, but the team behind the brand help you every step of the way. The blogs are informative and helpful, and our account manager, Chris, is always available for a chat when needed. If you're looking for a powerful ESP that does it all, look no further.

Disconnected organization makes it hard to built campaigns

What do you like best? I like the variety of landing page templates and the drag-and-drop user interface. What do you dislike? It is very difficult to connect campaigns, making me think this platform is better for beginners but not as robust as Hubspot or something similar. To set up a single gated offer campaign, I have to separately create a landing page, survey (form), address book, and program. This leads to further problems when reporting - a "campaign" only applies to emails, ...

Great email platform with amazing automation capabilities

What do you like best? Options! There is tons of options, specially for automation. Campaigns, Leads, whatever your goal you can have it setup to make it painless to send. What do you dislike? Campaign management is little different, and more complex than some email marketing platforms but it's because of the immense automation and custom elements that can be built into it. Recommendations to others considering the product: If you're ready to invest properly into email ...

Dotmailer

What do you like best? I like that it makes emailing different people from the company at the same time easy What do you dislike? I feel like the interface could be a little more organized What problems are you solving with the product? What benefits have you realized? Emailing employees or customers with ease at a timely mannor

Communication is severely lacking.

Communication is severely lacking.Had issues with being charged for salesforce integration when this wasn't working for 2+ months. Both my colleague and I raised this many times with support, customer success team and account manager in multiple emails and voicemails (you can't seem to get through to your account manager) and only heard back about possible solution 2 months later. Have since chased about the proposed resolution of the issue for a further 2 months and whilst speaking to the ...

One Step Above Mailchimp

What do you like best? It's pretty easy to set up emails, save headers, footers and elements you want to reuse for drag-and-drop in later campaigns, and to set up new contact data fields, segments, and triggered email paths. It's also easy to incorporate Nosto for product recommendations and set up resends to segments beforehand. What do you dislike? Despite their Magento extension, it was not the easiest implementation, especially with pulling in products for Abandoned Cart. We ...