dotdigital Reviews in June 2026: User Ratings, Pros & Cons

Dotdigital is a good tool for our current needs

What do you like best? The support team are mostly on hand to help when we need them. The program is constantly developing. The drag and drop interfact is easy to use and train new users on. What do you dislike? The fact that the transactional platform of the product does not offer dynamic content, this is essential for our business needs so are unable to migrate all of our email activity into the one platform, which we would like to do. Recommendations to others considering ...

Generally Pretty Good

What do you like best? The support has generally been very good, especially more recently. You have created a powerful tool that allows us to run our business more efficiently and effectively. The constantly evolving suite of features keeps the dotdigital community engaged and continues to add value to the product. What do you dislike? Having come from Mailchimp, the dotdigital GUI is clunky in comparison. The "Easy Editor" seems buggy, with inconsistencies in what can and can't be ...

User friendly platform that caters for all business sizes

What do you like best? The platform was very easy to learn and become accustomed to. Support team super friendly and helpful. What do you dislike? Can't fault them! the only thing I will say is the Magento connection is quite expensive in the role it plays. What problems are you solving with the product? What benefits have you realized? The benefits of automation have been huge. Less manpower time spent on sending campaigns, and easy reporting tools for observing results.

Easy to use, quite powerful, affordable given level of functionality

What do you like best? triggered emails, ease of email builder, connection with Magento What do you dislike? the intricate balance between triggered emails and newsletter emails is not resolved. Unsubscribing from one unsubscribes you from the other, What problems are you solving with the product? What benefits have you realized? regular newsletter, order follow up, review requests, re-engagement

I truly love using this platform

What do you like best? Whatever you want to achieve, dotdigital can help. From basic emails to complex customer journeys, dotdigital can make it happen. The forward thinking team are constantly rolling out improvements and new features and the support team is always available to help. What do you dislike? Anyone can use dotdigital. As with any new system, it takes time to implement and learn to use all of the features to their full capability. It's approachable and as user friendly ...

Rock solid ESP

What do you like best? Segment builder with many data inputs allowing us to create very specific groups of people What do you dislike? UX/UI could be modernised but not that big of an issue What problems are you solving with the product? What benefits have you realized? We can now send behavioural emails with ease and create advanced drips to cater for specific types of segments enabling more relevant messaging to be delivered to prospects.

Easy to use platform, love how support and account managers are helpful

What do you like best? Like how easy it is to use, and it is possible to create an EDM just from Easy Editor. Also extremely helpful support team and account managers. Functionality wise, very well thought on segmentation rules. The dashboard identifying customer groups is useful. What do you dislike? Platform sometimes can be a bit slow (e.g. copying campaigns); some extra functionality would be expected (eg. throttling send after A/B split test); would hope that media manager ...

Very good email & engagement tool!

What do you like best? Automation is a great way to engage with the right audience at the right time What do you dislike? You can be slightly restricted on certain elements when creating email campaigns What problems are you solving with the product? What benefits have you realized? Able to segment users and deliver the right messages through dotdigital is great. Along with the reports provided after each email campaign allows us to see what our users interact with us and ...

A Solid feature full ESP

What do you like best? Easy segmentation of contacts and address books means there is minimal fuss in arranging sends. Our account manager also handled our initial send outs, ensuring that we weren't going to be blacklisted by any domains. This was managed ti What do you dislike? The Magento 1 and 2 integrations aren't perfect, we've had issues with data syncing that we've never really resolved. We have managed to get around some of these issues by manually importing data, or ...

dotdigital Engagement Cloud - a SaaStastic marketing platform

What do you like best? Easy and simple to use piece of kit allowing my marketing campaigns to be more data-driven What do you dislike? Having to prove to colleagues that the best way to validate ideas and to improve email marketing performance is by being research and data driven. What problems are you solving with the product? What benefits have you realized? Multiple benefits from having in-depth reporting analytics that integrate with our business systems.