dotdigital Reviews in May 2025: User Ratings, Pros & Cons

Exactly what we needed from a feature-rich, easy-to-use platform

What do you like best? The layout & navigation of the platform is very quick to learn. Putting together automation workflows and setting up segments was a breeze, something that we didn't enjoy with our last email provider. Support team and account manager were super-helpful and quick to answer any questions we had. Delivery rates also far surpass those of our last email provider. When it comes to the email builder itself, Dotdigital is one of the first email service providers I've used ...

Excellent Communications Platform that gives a proven return on investment

What do you like best? Simple, easy to use and results based :) The system has numerous benefits including the comprehensive reporting at the back end. We now have the ability to see WHO our most engaged people are - at any given time. We have also been able to identify what days, times and even where best to place links in individual communication pieces - all down to the reporting. The drag and drop creation process is simple and very easy to use. We save our own 'regular branded bits' ...

Easy to use without sacrifice on features

What do you like best? Compared to other email platforms I've used previously it is just easy. The user interface is easy to navigate, the campaign builders are fantastic, the automation modules make light work of creating smart and intuitive programmes and the APIs are perfect and simple to work with. What do you dislike? With some of the additional modules such as surveys and forms in comparison to specialist product there are some limitations, however they are more than fit for ...

Excellent support, fast responses. Platform itself exceeds our needs

What do you like best? Live chat support, always helpful and if not offer further investigation What do you dislike? Very little, more design ability in forms would be useful Recommendations to others considering the product: Easy to switch, a very personalised experience tailored to your business What problems are you solving with the product? What benefits have you realized? Email marketing linked to our CRM

Really powerful system

What do you like best? A very powerful system that allows me to simply create automations through a GUI. Being able to segment audiences by almost ANY action (or non-action) Select audiences visually through the mapping tool Great customer chat who manages to resolve 95% of my queries first time What do you dislike? There has been a change which now charges based on number of contacts as well as email sends. This has increased the price overall. Recommendations to ...

Frustrating platform

Unintuitive builder and creation funnel. Scant documentation and FAQ. Does not save edits to HTML. Hard to get hold of technical support. In one case had support tell me that I would be contacted soon to help me solve an issue. It took a week to hear anything back. I had to figure out a solution myself in that time.Update: Latest conversation with support was somewhat better. Quicker response.

One call professionals

Whenever I call Dotdigital I am impressed by the level of expertise I receive and that my issue or question is answered by the first person I speak to. They get what I am asking straight away without having to refer me to someone else of a different department and the way that Paul handled my call today is another example of this.Thank you, much appreciated.

The digital marketing process is easier.

What do you like best? dotdigital I like the system because it is totally different from other digital marketing services, since this service allows us to open many opportunities where we can reach a large number of people, thus being able to expand our products to a larger group of clients, whether potential or People who want to know our brand like the system, because it allows you to enter the digital world without having any previous knowledge, its tools are very easy to use which ...

Excellent templates and extensive capacity to create quality campaigns.

What do you like best? I find it an excellent solution for customer retention with a simple and complete interface offering an easy campaign system that can become quite attractive in many ways. To be able to create my marketing cloud using Dotdigital seems to me one of the advantages of this program since I focus a lot on this point. Through its intelligent automation I like to be able to add company content, image and sound editing and videos where we represent quality products that we ...

Perfect for what we needed at the time

What do you like best? I like the simplicity of the platform compared to other platforms I've used in the past, the workflow for emails was easy to follow and allowed me to get on with other work as I knew the emails would be taken care of. When I've needed support its always been very quick to get a response and help out. What do you dislike? I would have thought that a platform like DotDigital would have a set unsubscribe drop down feature which could be customised. I also ...