Demandbase ABM Platform Reviews in June 2025: User Ratings, Pros & Cons

"Demandbase is a key part of our go-to-market strategy"

What do you like best? The visibility into named account behavior (before a form fill) really helps prioritize our SDR efforts and also directs our digital marketing campaigns. We've been a customer for over 2 years and the platform has really evolved in that time to be a must-have for marketers responsible for ABM strategy.

"Powerful ABM Platform"

What do you like best? - Audience creation - Advanced Analytics for measurement

"Great products for B2b marketing"

What do you like best? Conversion solution and Account selection tools provide good insight and intent data for companies

"Good set of tools"

What do you like best? The account management team is very responsive and helpful. On the flip side we've had our accounts team switch 3 times in 7 months.

"The best Customer Support Team!"

What do you like best? Demandbase has lots of great tools that are customizable. The customer success team takes communication seriously and are always willing to get on a call to go over any questions.

"Good Idea, poor execution."

What do you like best? Demandbase appends company names to anonymous web traffic.

"Good Idea, poor execution."

What do you like best? Demandbase appends company names to anonymous web traffic.

"Account-based marketing at scale"

What do you like best? I love that it can respond in real-time based on IP address. The accuracy of the append information is strong. It allows us to better serve our web audience.

"Digital Marketing Manager"

What do you like best? We use sales accelerator, google analytics, personalization and the advertising portion of Demandbase. The platforms for analytics are great tools - easy to use and show great data of our accounts. It's great to see the accounts lifted based on our advertising efforts through Demandbase. The customer success team is also extremely supportive and has helped us attain out of the box solutions and requests.

"Best ABM Tool"

What do you like best? There are so many things that we can list here but the most important part is the customer service. Any time we have a question or need help with something, someone immediately gets back to us and is more than eager to help us out.