Demandbase ABM Platform Reviews in June 2025: User Ratings, Pros & Cons

"Slow start - but excited for next steps"

What do you like best? Demandbase has shown us a lot of insight about how companies interact with our website and who is showing intent. The customer service team is also diligent about following up and trying to move the ball forward.

"A must for any ABM activity"

What do you like best? The flexibility of the criteria is fantastic, along with the quality of the data

"Works Well"

What do you like best? The challenge with ABM is that it is not plug n play. Their team did a great job getting our team up to speed and they managed our expectations. We are seeing results come in now.

"The gold standard for ABM Orchestration and target account building"

What do you like best? The best platform for reaching targeted customers online with a personalized message; personalizing your website content for industry, company or intent; building out targeted account lists based on engagement data from your platforms and intent data from external platforms. Know who is likely to be in market for your product & go after them.

"Amazing insights into account behavior"

What do you like best? The platform not only tells me what my target accounts are doing, it provides me with intent data on accounts that LOOK like them. It tells me what they're doing on my site; what they're searching for across the B2B web, and so on. It's an invaluable look into account-level behavior.

"As Demandbase Customer-Great UI, Customer Success, and R&D/Vision!"

What do you like best? Self-service & ease of use functionality for managing lists of accounts, segmentation & targeting.

"A great ABM platform that is only getting better"

What do you like best? I love the new interface that allows access to all of the tools that Demandbase offers in one place. I'm very excited to see all of the innovations coming down the pike.

"Robust software "

What do you like best? HTML customization was a smooth process, great reach of audience

"Robust software "

What do you like best? HTML customization was a smooth process, great reach of audience

"Forms plugin and Google Analytics data augmentation is invaluable"

What do you like best? The ability to pull in "hidden" data about the person and their company in web forms without adding the fields to the form.