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Demandbase ABM Platform Reviews in June 2026: User Ratings, Pros & Cons

Accelerate sales and personalization with intelligent ABM.

4.2

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Demandbase ABM Platform Reviews & Ratings

4.2

Very Good

Based on 491 ratings & 120 reviews

Rating Distribution

Excellent

(70)

Very Good

(36)

Good

(8)

Poor

(2)

Terible

(4)

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Showing 61-70 out of 120

TK

Tejas K

08/31/19

4 out of 5

"Good partnership that should go to Greater lengths"

What do you like best? B2B Account identification to granular level with multiple classifications. Personalized Content delivery based on the account identification. Opportunity to upgrade the account list for targeting or personalization on a periodical basis to be in sync with the organizational decisions and strategies.

CS

Chris S

08/30/19

3.5 out of 5

"Providing information and capabilities critical to the launch of ABM "

What do you like best? The demandbase solution is easy to use and understand while the support during technical integration was top notch.

EB

Eric B

08/30/19

4 out of 5

"Good for knowing the companies visiting your website"

What do you like best? I like the Google Analytics plug in. Integrates firmographic data into all the standard Google Analytics reports.

KC

Kathleen C

08/30/19

3.5 out of 5

"Great Reach; Needs More Proactive Account Management"

What do you like best? Demandbase is effective in reaching my target accounts and giving insight into account engagement.

EB

Eric B

08/30/19

4 out of 5

"Good for knowing the companies visiting your website"

What do you like best? I like the Google Analytics plug in. Integrates firmographic data into all the standard Google Analytics reports.

RP

Ryan P

08/30/19

4.5 out of 5

"Requirement for any successful ABM campaign"

What do you like best? Demandbase is a GREAT tool not just for us Marketing folks but also for the Sales organization. It has helped us align goals and breakdown silo's between Marketing and Sales orgnization just by its ability to show immediate results and activity to the Sales team. Thats just benefits from the Audience platform!

AI

Administrator in Financial Services

08/30/19

3.5 out of 5

"Good intentions, but going through growing pains, redundancy and lack of QC in processes."

What do you like best? ABM approach in general. Cooperation in trying to reach niche audience.

CS

Cameron S

08/30/19

3.5 out of 5

"Slow start - but excited for next steps"

What do you like best? Demandbase has shown us a lot of insight about how companies interact with our website and who is showing intent. The customer service team is also diligent about following up and trying to move the ball forward.

MM

Michelle M

08/30/19

4 out of 5

"Data and Orchestration in One Platform"

What do you like best? Demandbase is a great complement to our martech stack because it allows us to hone our efforts when we target accounts and prospects that are not yet known to us. While programs like Marketo are great for targeting our database, Demandbase helps us grow our database by reaching the accounts we have yet to engage with--without the waste of spray and pray. Demandbase also helps us decide which accounts to focus our efforts on based on our ICP and prospect intent signals.

TY

Takeshi Y

08/30/19

4.5 out of 5

"One of Top Firmographic Data Vendors"

What do you like best? Demandbase offers many helpful firmographic data services which are essential to our account based marketing strategy:

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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